ABA Speakers Share Social Media Tips
ABA’s 2013 Fall Speaker Series event featured University Public Affairs speakers Jeannie Wong and Jack Vaughn, who spoke about the importance of social media to the University’s communication program. The event drew close to 80 guests from across the campus, with an audience representing ABA and other division staff, as well as students and faculty.
Wong and Vaughn alternated presentations to discuss how they have integrated social media, including Facebook, Twitter and YouTube, into their traditional communication media to engage students and the community. Public Affairs have also begun to explore other platforms including Instagram and Pinterest.
A fast paced and ever-evolving field, social media connects students, alumni, faculty, staff, and community members, with interesting stories, news updates, as well as important notifications. Sac State’s integrated communications include the University’s home page, news releases, the Sacramento State Leader, digital signs, printed materials, select advertising and the Made at Sac State video magazine, in addition to their social media platforms.
Through the efforts of Public Affairs, the University has expanded its reach to over 17,300 Facebook fans, up from 10,400 just a year ago. The weekly total reach of the University’s Facebook page is from 150,000 to 350,000. In addition, Sac State now has 8,700 Twitter followers and over 121,000 total YouTube video views, the most popular video being “Made at Sac State: Sasha Asghari.”
Speakers Wong and Vaughn shared with the audience tips and best practices for using social media. A few fan-friendly Facebook strategies include:
- Keep it light
- Keep it right
- Keep it newsy
- Show, don’t just tell
- Host a “variety show”
- Timing is everything
- We’re here to serve
- Sharing is caring
- Build the relationship
Wong is the associate vice president of University Communications, Public Affairs and Advocacy, with responsibility for communications and marketing at Sac State.
Prior to her Sac State appointment in 2011, Wong worked for the Sacramento Bee, where she served as a features editor/department lead. She has additional newspaper experience working with the: Oakland Tribune, San Diego Union, Modesto Bee, Pasadena Star-News and Los Angeles Times.
Wong holds a bachelor's degree in print journalism from the University of Southern California.
Jack Vaughn is the director of Web Communications, Public Affairs and Advocacy, providing leadership to the social media team and oversight for the University’s Facebook and Twitter platforms.
He is also responsible for the University’s home page websites for News Services and University e-newsletters.Vaughn served as an assigning editor, national editor and copy desk chief for the Sacramento Bee before joining Sac State in 2011.
He holds a bachelor’s degree in history from Stanford University and was managing editor of the Stanford Daily.