COLORS

  • Use a light color background and dark color text for contrast.
  • Avoid dark backgrounds with light letters.
  • Stick to a theme of 2 or 3 colors; too many colors are distracting.
  • If you use multiple colors, use them in a consistent pattern - otherwise viewers will spend their time wondering what the pattern is rather than reading your poster.
  • Overly bright colors will attract attention - and then become tiresome and distracting.
  • Consider people who have problems differentiating colors, especially when designing graphics - one of the most common problems is an inability to tell green from red.

Sacramento State Colors

Sacramento state has an Identity Style Guide available for download in a pdf format that can be accesses from the campus; Identity and Logo page. This style guide includes a color palette of the official campus primary and secondary colors.