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  • The title should be 72 -120 points
  • Paragraphs should be no longer than 10-20 lines long. Break up longer sections of text with graphics or bulleted lists.
  • Try to use images and charts to convey your message
  • Use phrases or bullet points rather than full sentences.
  • Use an active voice.
  • Avoid jargon (depends somewhat on audience).
  • Left-justify text; avoid centering and right-justifying text.
  • Text should be at least 18- 24 point in text, 36 for headings.
  • Pay attention to text size in figures - the size must be large enough to be readable.