COLORS

• Use a light color background and dark color text for contrast.

• Avoid dark backgrounds with light letters.

• Stick to a theme of 2 or 3 colors – too many colors are distracting.

• If you use multiple colors, use them in a consistent pattern - otherwise viewers will spend their time wondering what the pattern is rather than reading your poster.

• Overly bright colors will attract attention - and then become tiresome and distracting.

• Consider people who have problems differentiating colors, especially when designing graphics - one of the most common problems is an inability to tell green from red.

Sacramento State Colors

Sacramento state has an Identity Style Guide available for download in a pdf format that can be accesses from the campus Identity and Logo page. This style guide includes a color palette of the official campus primary and secondary colors.