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• The title should be 72 -120 points

• Paragraphs should be no longer than 10-20 lines long. Break up longer sections of text with graphics or bulleted lists.

• Try to use images and charts to convey your message

• Use phrases or bullet points rather than full sentences.

• Use an active voice.

• Avoid jargon (depends somewhat on audience).

• Left-justify text; avoid centering and right-justifying text.

• Text should be at least 18- 24 point in text, 36 for headings.

• Pay attention to text size in figures - the size must be large enough to be readable.