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University-Wide Marketing Campaigns

There are several promotions and campaigns promoted and used by the entire campus community. Details and available downloads related to these campaigns can be found below. All of these campaigns are part of the University’s core brand and identity.

Finish in Four

“Finish in Four” is an on-campus marketing campaign targeted to students, faculty, and staff to raise awareness of the four-year graduation goal. The campaign's initial goal is to get students to take 15 units per semester.

The special mark is available in several formats and can be downloaded for use in campaign-related communications and promotions on campus. Special marks do not take the place of a University logo. Special marks should always be accompanied by a University core or integrated logo or logotype.

Made at Sac State

Made at Sac State is a marketing campaign that showcases Sacramento State through the successes of its students, faculty, and alumni. The campaign is promoted on and off campus in a variety of media, including the web, videos, print advertising, billboards, bus tails, at the Hornet Bookstore, at the airport, and more.

The full-color special mark is used by the Office of Public Affairs for official campaign promotions. A single-color option is available for campus use. Special marks do not take the place of a University logo. Special marks should always be accompanied by a University core or integrated logo or logotype.

Stingers Up

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