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Digital sign spreads the Sacramento State word

Sacramento State’s new digital communication sign is generating a lot of interest and enthusiasm, and has already helped law enforcement spread the word about a missing child.

The new era of communications began Aug. 5 as the sign went into operation, touting Sacramento State’s “Great Professors” for its first message. Motorists passing by on Highway 50 have also been told about shopping opportunities at the Hornet bookstore, and the University’s upcoming home football opener on Saturday, Aug. 30 against Humboldt State.

Three days after its inauguration, the sign got its first test as a law-enforcement tool, displaying an Amber Alert Aug. 8 in connection with the abduction of a 16-year-old girl and her 1-year-old daughter in Yolo County. The two were eventually found unharmed and a suspect was arrested.

Up to eight messages will be displayed every 64 seconds, and Sacramento State will have one of those eight-second messages in each lineup to promote the University and its events. The University is using its time to promote events and programs and acknowledge the achievements of students, faculty and staff.

Faculty members will benefit from the sign, too. Clear Channel is paying the University $750,000 in an initial payment. University President Alexander Gonzalez has set aside $300,000 of that for grants to cover costs of faculty research and travel to academic conferences.

Go to www.enterprises.csus.edu/sign/posting_policy.html to view criteria for posting a message on the sign. A message request form is available at www.enterprises.csus.edu/sign/submit.html.