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PROGRESS

Increasing our visibility

Goal: Develop consistency in the public presentation of the University.

Progress:

  • The University introduced its first-ever logo in September 2005, and the visual identity package and formal seal accompanying it are in wide use.
  • We have updated our style guide to clarify the uses of the logo, our name and accompanying graphics in publications, websites and merchandise.
  • The University is now prominently identified through name and logo along Highway 50 and through banners displayed on neighboring streets.
  • A digital communication sign at the south end of campus further identifies the University to drivers along Highway 50.


Goal: Communicate more information about the University’s faculty, staff, students and distinguished alumni.

Progress:

  • We have instituted an Honor Roll of Donors to acknowledge publicly the generosity of our many supporters.
  • We have refocused our media relations effort to generate better coverage of University strengths, values and successes.
  • We are developing a coordinated advertising plan for the campus.
  • The Office of University Advancement has created a Communications Advisory Group and has asked consultants to help devise a strategic communications plan.
  • KVIE, Sacramento’s local public television station, for the fourth year is regularly airing 90-second spots about University programs and people. KVIE generously donated the airtime.
  • Sacramento State has established a Magazine Advisory Group and has revamped and enhanced the quality of its e-newsletter, Sac State Connection, and its major print publication, Sac State Magazine.
  • Sac State Magazine features “Alumni Profiles” in each issue to acknowledge the successes of former students. An “On the Quad” section features a promising student in each issue, and faculty programs and research are consistently spotlighted.
  • Sacramento State undertook its first major radio advertising campaign in fall 2006. It was focused on recruiting high school and community college students.
  • The University's homepage and student recruitment website have been enhanced to appeal to a younger audience and to more fully reflect the energy of the campus. Other campus websites are being revamped with additional features, as are the general templates provided for use by campus units.


Goal: Communicate our strengths and aspirations more clearly to the region.

Progress:

  • The University now routinely disseminates information concerning its economic impact on the Sacramento Region.
  • We have sent very clear messages that we wish to partner in regional development through, for example, membership in the regional organization "Partnership for Prosperity."
  • The President, vice presidents and deans now routinely visit major businesses, churches and civic organizations to discuss campus goals, plans and activities.
  • Sac State Magazine is now a quarterly publication and is mailed to most alumni in the Sacramento Region, boosting circulation from about 45,000 to 100,000.
  • The Office of Public Affairs has developed a set of key messages, emphasizing the University’s strengths and assets, to be worked into campus communications.
  • We have launched the President’s Community Council, a communications effort to provide University information to key opinion leaders in the Sacramento Region.