The Marketing concentration emphasizes the conceptual understanding and development of professional skills essential to marketing-oriented careers in such fields as advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales. Consideration is given to the role of marketing in a global economy.
REQUIRED
COURSES:
MGMT 121 - Marketing Research
and Information (MGMT 120)
MGMT 122 - Buyer Behavior (MGMT 120)
MGMT 129 - Marketing Management (MGMT 120, senior standing)
Select at least nine (9) units from the following:
MGMT 123 - Public Relations and Ethics in Business
MGMT 124 - Retail Management (MGMT 120)
MGMT 125 - Advertising (MGMT 120)
MGMT 126 - Salesmanship
MGMT 127 - Sales Management (MGMT 120)
MGMT 173 - Multinational Marketing (MGMT 120 or instructor permission)
Select no more than three (3) units from the following:
MGMT 105 - Business Forecasting
MGMT 134 - Financial Management (MGMT 133)
MGMT 160 - Principles of Quality Management
MGMT 172 - International Business
MGMT 187 - Entrepreneurship
MGMT 196 - Experimental Offerings in Business Problems (Senior standing or instructor permission)
MGMT 199DSpecial Problems (Instructor and Department Chair permission)
Click on the links below for the other Concentration pages:
Accountancy Concentration
Accounting Information Systems Concentration
Finance Concentration
General Management Concentration
Human Resources Management Concentration
International Business Concentration
Marketing Concentration
Management Information Systems Concentration
Operations Management Concentration
Real Estate and Land Use Affairs Concentration
Risk Management and Insurance Concentration
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