| BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION | ||
| Marketing Concentration | ||
The Marketing concentration emphasizes the conceptual understanding and development of professional skills essential to marketing-oriented careers in such fields as advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales. Consideration is given to the role of marketing in a global economy.
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| Courses in parentheses are prerequisites. | ||
REQUIRED
COURSES: Select at least nine (9) units from the following: MGMT 123 - Public Relations and Ethics in Business MGMT 124 - Retail Management (MGMT 120) MGMT 125 - Advertising (MGMT 120) MGMT 126 - Salesmanship MGMT 127 - Sales Management (MGMT 120) MGMT 173 - Multinational Marketing (MGMT 120 or instructor permission) Select no more than three (3) units from the following: MGMT 105 - Business Forecasting MGMT 134 - Financial Management (MGMT 133) MGMT 160 - Principles of Quality Management MGMT 172 - International Business MGMT 187 - Entrepreneurship MGMT 196 - Experimental Offerings in Business Problems (Senior standing or instructor permission) MGMT 199DSpecial Problems (Instructor and Department Chair permission) |
Click on the links below for the other Concentration pages: Accountancy Concentration |
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