The minor in Marketing is designed for students who are interested in learning how marketing concepts are applied in profit and nonprofit organizations and government agencies. Majors in Communications Studies, Recreation and Leisure Studies, Liberal Arts, Graphic Design and Fashion Merchandising may find that the minor in Marketing is helpful in achieving their career objectives.

A student wishing to minor in Marketing must file a Minor request petition (obtained in the Degree Programs Center). At least nine (9) upper division units must be taken in residence.

To earn a minor in Marketing, a student must have a minimum 2.0 (“C” average) grade point average in the courses presented for the minor, with a minimum acceptable grade for any course being a “C-”.

REQUIRED COURSE:
MGMT 120 - Principles of Marketing

ELECTIVE COURSES:
Select four from the following courses:
MGMT 105 - Business Forecasting
MGMT 121 - Marketing Research Information (MGMT 120)
MGMT 122 - Buyer Behavior (MGMT 120)
MGMT 123 - Public Relations and Ethics in Business
MGMT 124 - Retail Management (MGMT 120)
MGMT 125 - Advertising (MGMT 120)
MGMT 126 - Salesmanship
MGMT 127 - Sales Management (MGMT 120)
MGMT 129 - Marketing Management (MGMT 120 and senior standing)
MGMT 173 - Multinational Marketing (MGMT 120 or permission of instructor)

Back to Minor Concentrations page

Click on the links below for the other Business Minor Concentration pages:

Human Resources Minor

Marketing Minor

Real Estate and Land Use Affairs Minor

Risk Management and Insurance Minor