day dress c. 1967


This crepe knee-length dress with an outer lime green split-front has a pocketed cream under-layer visible through the front.The dress has a standing collar with subtle gathering around the neckline and no defined waist, a common silhouette of the late 60s.    

The dress was sold by I. Magnin, an early 1900s family-operated premier retail house, which was established in San Francisco, CA and spread throughout the west. A leader in the western U.S., I. Magnin introduced and promoted creative design talent and catered to the exclusive through the latest and most unique fashions.    

Some of the events that occurred in 1967-1968 include the Vietnam War, the assassination of Reverend Martin Luther King, the 1968 Civil Rights Act, and the words 'bell bottom' introduced into the dictionary. After J.F. K.'s assassination, the country moved into an era characterized by youth, conflict, cultural and political revolution, all which reflected a diversity of style. Artists such as Warhol and Lichtenstein broke down barriers between art and design and helped establish a pop culture.

-Courtney Haueter


This webpage was made possible with the support of the Department of Family and Consumer Sciences, the College of Social Sciences and Interdisciplinary Studies, and the CSUS Media Center.

The website and costume research were created by Dr. Mary Botkin and the students of FACS 199;Courtney Haueter, Chelsea Perri, Joy Sun, and Rachel Young.

The costumes belong to the Costume Collection of the Department of Family and Consumer Sciences.

Costume photographs by Sam Parsons of the CSUS Media Center.