woman's suit c. 1960

detail

 

This Chanel-inspired two piece suit made of multicolored looped-yarn wool was designed by Davidow of London, Paris and New York for I. Magnin & Co. Made in the U.S.A., this single breasted suit is fully lined, including the two front pockets. It has decorative embellishment on the front pockets and top stitching on the pockets, the notched collar and the lapels.

I. Magnin stores began in San Franisco in the early 1900s and soon became the west's premier retail house.   Throughout the century they expanded up and down the west coast whilst their head store remained in downtown San Francisco at Union Square.   In 1988, I. Magnin stores were bought by Macy's, which was acquired in 1994 by Federated Department Stores.   It was also in 1994 that Federated discontinued I. Magnin, therefore 13 I. Magnin stores were sold or converted to Macy's or Bullock's.  

I. Magnin was very influential in the introduction of the designs of Gabrielle "Coco" Chanel (1883-1971) to the west coast. Chanel was a very influential and innovative fashion designer who designed the classic Chanel suit, a squarish, almost boyish suit.This was a revamp of a 1930s design, which was at the time a stark contrast to the New Look by Christian Dior, which was characterized by slim waist and wide skirt. With its straight, boxy cut this suit by Davidow exuded individuality, strength and finesse all at once.

-Courtney Haueter    

 
 

This webpage was made possible with the support of the Department of Family and Consumer Sciences, the College of Social Sciences and Interdisciplinary Studies, and the CSUS Media Center.

The website and costume research were created by Dr. Mary Botkin and the students of FACS 199;Courtney Haueter, Chelsea Perri, Joy Sun, and Rachel Young.

The costumes belong to the Costume Collection of the Department of Family and Consumer Sciences.

Costume photographs by Sam Parsons of the CSUS Media Center.