minidress c. 1965
 
   

This sleeveless dress designed by Craig ends slightly above the knee and is two toned.The side panels and horizontal stripe under the bust are dark green while the center of the dress is turquoise.The dress is fully lined and has a contrasting standing collar in dark green. No shaping methods other than bust darts are used.The horizontal band of color creates the illusion of an empire style dress.

This dress captures the essence of the Mod movement of the 60s, elements of which include simple shapes, shorter hemlines and simple construction. Color also defined the look; gone were the muted pastels of the fifties and in their place were bright colors displayed in bold geometric patterns.

The Mod movement started in Britain by young designers such as Mary Quant and Barbara Hulanicki and eventually spread to mid-range and high-end fashions. By 1964, much of the off-the-rack mainstream fashions had already adopted many elements of the Mod styles of clothing, including shorter length and simpler construction. Mod was a lifestyle based around fashion and music. Mods were innovative, creative, bold and brash and eventually their style found its way into the mainstream and clothing such as this striking green and turquoise dress were produced.

-Courtney Haueter

 
 

This webpage was made possible with the support of the Department of Family and Consumer Sciences, the College of Social Sciences and Interdisciplinary Studies, and the CSUS Media Center.

The website and costume research were created by Dr. Mary Botkin and the students of FACS 199;Courtney Haueter, Chelsea Perri, Joy Sun, and Rachel Young.

The costumes belong to the Costume Collection of the Department of Family and Consumer Sciences.

Costume photographs by Sam Parsons of the CSUS Media Center.