JAPNESE TV COMMERCIALS
Although you may not have any Japanese language learning experience, try to understand what is happening in the following three TV commercials and their intended audience. Before you start viewing Japanese TV commercial, make sure that you read the following: Akiyama, Koji (2006). A Survey of Japanese TV Commercials in the Past Ten Years. Intercultural Communication Studies, XV-3. Retrieved from http://www.uri.edu/iaics/content/2006v15n3/06%20Koji%20Akiyama.pdf
Akiyama (2006) talks about 20 major features on of Japanese TV commercials. I only listed the top 5 here. Please read his article for the complete list.
Comparing these features of Japanese TV commercials with American equivalents, Akiyama (2006) summarized the following particular characteristics of Japanese advertising.
*According to Akiyama (2006), the "soft sell" approach is more common in Japanese commercials than the U.S. For Japanese people "tacit knowledge" and "high context dependence" are considered valued means of communication. Therefore, the names of products and services are often not repeated in Japanese advertisements. Instead, beautiful scenery and music, etc. are inserted in TV advertisements...
Akiyama (2006) states 20 recent features of Japanese TV commercial in his article. I selected relevant numbers to your online activities.
Time to watch Japanese TV commercials! I chose three commercial that focus on family stories. You may not understand an entire story, but you can understand some elements by paying attention to the hints that I provided you. Wish you a success in understanding and predicting these three TV commercials!
Japanese Commercial 1
This TV commercial starts with the phrase "I want to eat your fried rice (with eggs, etc.)."
Q 1. Watch the first Japanese Commercial. Match each of Japanese word with an English equivalent.
otoo-san: a. father b. mother c. son d. daughter
Japanese Commercial 2
This commercial has been particulary popular among men in their 40s and 50s in Japan.
Q 2. Watch the second Japanese Commercial. At the kitchen, her father said "Iyana yatsu nara nagutte yaruno ni na" means "I wish he were an unpleasant fellow. So I will give him a good thrashing." Can you interpret why he said that?
Japanese Commercial 3
Toki o koete kimi o aiseru ka hontou ni kimi o mamoreru ka
Sora o mite kangaeteta kimi no tame ni ima nani ga dekiru ka
Wasurenaide donna toki mo ( kitto soba ni iru kara )
Q 3. Watch the third Japanese Commercial. Which one of the following companies made this commercial?
Take foreign language classes if you want to understand a profound understanding of the intension of these commercials!
Why Learning a Foreign Language?
Watch the following videos made for high school students why foreign language learning is meaningful to them. The last one is a brief answer for why FL by the President of Thunderbird School of Global Management.
Why learning a foreign language Part 1
Why learning a foreign language Part 2
Why learning a foreign language Part 3
Why learning a foreign language Part 4
Why Study Languages? By Thunderbird
Q 1. Read the following statements and mark True or false.
(1) English is spoken appropriately 6 % or less as a primary language, and it is believe that 4/5 of population do not speak English. [True / False ]
(2) Many American high school students graduate from high school without learning a foreign language. [True / False ]
(3) Foreign language learning does not help increase academic achievement; however, it helps increase flexibility, creativity, and higher order thinking skills such as problem solving. [True / False ]
(4) Foreign Language learning is not wasting time because language learning allows people to create a global mind-set [True / False ]
Q 2. These are 10 reasons why you need to learn foreign languages by two characters in the video #1 - #5. Your task is to put the following 10 reasons in the order in which they appeared in the videos.
To communicate with people in their languages
OPTIONAL: Career and foreign language learning
Let's search the most fascinating career using foreign language skills. One say that we do not have to learn the foreign language. Your task is to argue necessity of learning of foreign language from career perspectives. This is an optional activity, but you may find this helpful.