Got Milk got student

Christina Rodgers got milk and that winning mustache at the October Natural High Fair held on the CSUS campus.

On Friday at approximately 5:30 a.m. Rodgers, a CSUS social sciences major, was awakened by a phone call notifying her that she was one of 50 winners in a nationwide “Got Milk?” contest.

“I thought it was a prank call,” she said.

Rodgers was one of many visitors at the Natural High Fair who drank a milkshake, got a milk mustache and took a picture.

“I didn’t even realize what it was all about,” she recalls. “I just wanted the milkshake because it was hot.”

In 1993, milk consumption in California had declined steadily for 20 years, so milk processors from all over the state banded together to do something about it. They did some public opinion polls and created the Got Milk? campaign. Their research revealed some very interesting insights.

First, people know just about all they need to know about milk; it's white, comes in gallons and is good for you.

Second you cannot substitute any other beverage for milk when you've got a mouth full of chocolate chip cookies or a bowl of your favorite cereal.

Rodgers’ milky mustache, along with pictures of the 49 other winners from across the country, will be featured in January on the World Wide Web at www.gotmilk.com. One of the 50 mustached mugs will then be selected for the grand prize, a full-page “Got Milk?” ad in Rolling Stone Magazine next summer.