I. Structure of an experiment
A. What is an experiment? Experimental vs. Correlational studies
B.
Independent and dependent variables
1.
types of manipulation
2.
experimental and control groups
3.
Manipulating the Independent variable
C.
Experimental Control and explaining
variance
in our dependent variable
1.
sources of error variance
2.
confounds
II.
Internal
Validity in experiments
A. Internal vs. External Validity
B.
Threats
to internal validity
1)
history
2)
maturation
3)
testing
4)
instrumentation
5)
statistical regression
6)
selection
7)
mortality
8)
diffusion
C.
Discussion:
What are some of the ways to reduce these threats?
1)
You want to conduct a study comparing the cognitive abilities of
20-year-olds and 50-year-olds. You
administer a memory test to the two groups.
What threat(s) to internal validity are present?
2)
You conduct a longitudinal study of memory skill.
You follow a group of 20-year-old college students, testing them
every 10 years. What threats to internal (and external) validity exist?
III.
Controlling unwanted variance
A.
Participant selection/assignment
1.
random sampling
2.
random assignment
B.
Control within the experiment
1.
elimination of unwanted variables
2.
constancy
3.
balancing
4.
counterbalancing
C.
Experimenter effects:
1.
experimenter characteristics
2.
experimenter expectancies
How
to control?
D.
Participant characteristics
1.
demand characteristics
2.
response bias -
yea saying and nay saying
How
to control?
E.
Placebo effects and control groups
How to control?