California State University, Sacramento Mktg 101
Principles of Marketing		 College of Business Administration
Class Material
Week 1
    Intro : Introductory PowerPoint Slide Show for the 1st class meeting. [10.1Mb]
Week 2
    Chapter 1 : PowerPoint Slide Show for Chapter 1. [30kb]
    Chapter 2 : PowerPoint Slide Show for Chapter 2. [700kb]
Week 3
    Chapter 3 : PowerPoint Slide Show for Chapter 3. [0.4Mb]
    Chapter 4 : PowerPoint Slide Show for Chapter 4. [4.4Mb]
Week 4
    Chapter 5 : PowerPoint Slide Show for Chapter 5. [1.7Mb]
    Chapter 6 : PowerPoint Slide Show for Chapter 6. [10.4Mb]
Week 5
    Chapter 7 : PowerPoint Slide Show for Chapter 7. [20.0Mb]
Week 6
    Chapter 8 : PowerPoint Slide Show for Chapter 8. [3.0Mb]
    Betty Crocker : PowerPoint Slide Show of a History of a Brand - Betty Crocker. [7.6Mb]
    Product Life Cycle : PowerPoint Slide Show - Linking the Product Life Cycle and the Adaption Curve [1.0Mb]
Week 7
    Chapter 9 : PowerPoint Slide Show for Chapter 9. [1.6Mb]
    Chapter 10 : PowerPoint Slide Show for Chapter 10. [2.5Mb]
Week 8
    Chapter 11 : PowerPoint Slide Show for Chapter 11. [3.5Mb]
Week 9
    Chapter 12 : PowerPoint Slide Show for Chapter 12. [2.8Mb]
Week 10
    Chapter 13 : PowerPoint Slide Show for Chapter 13. [10.4Mb]
Week 11
    Chapter 14 : PowerPoint Slide Show for Chapter 14. [4.4Mb]
Week 12
    Chapter 15 : PowerPoint Slide Show for Chapter 15. [6.1Mb]
Week 13
    Chapter 16 : PowerPoint Slide Show for Chapter 16. [11.4Mb]
    Appendix A : PowerPoint Slide Show for Appendix A. [80kb]
Week 14
    Chapter 17 : PowerPoint Slide Show for Chapter 17. [429kb]
    Chapter 18 : PowerPoint Slide Show for Chapter 18. [3.9Mb]
 Links
Week 1
  Kaiser-Frazer Owner's Club International
  Kaiser Darrin
  What Henry Kaiser Gave Up to Make Jeeps
  Kaiser-Darrin, by Bill Vance
  History of Cars - Timeline
  Definitions of Marketing and Assignment
Week 2
  Chapter 1
    Wikipedia-Marketing
  Chapter 2
    Federal Citizen Information Center
    USA.gov
    U.S. Census Bureau - Census Product Update
    Economic Indicators.Gov
    Surveillance Champaign
    Making It Happen
Week 3
  Chapter 3
    U.S. Consumer Product Safety Commission
  Chapter 4
    What's hot now on Wikipedia
Week 4
  Chapter 5
    NAICS Information
    LifeHack: Productivity
  Chapter 6
    Metropolitan Statistical Areas
    The CommonCensus Map Project
    ZipSkinny
    Welcome to VALS
      The VALS Survey
      Wikipedia on VALS
    E.S.R.I. Data
    Maps Mania
Week 5
  Chapter 7
    How Much Are Your Personal Details Worth?
    The SWIPE Toolkit
    Market Research Terms & Tools
    Second Life
      KQED-Quest on Second Life
    Meez Home - Avatars
Week 6
  Chapter 8
    Betty Crocker
    Product Life Cycle/Diffusion
      Obsolete Technology Website
    1800 Shortcuts: the quickest way to a live person!
    CA-DoE: Saving Time, Saving Money
    How Products are Made
    Canada: Media Awareness Network
    Ning - Create your own Social Network
    USA.Gov-Tax Rebate for Americans
    IRS-Economic Stimulus Payments Information Center
Week 7
  Chapters 9 & 10
    U.S. Dept. of Labor: Occupational Outlook Handbook
    CA EDD-Labor Market Info: Career Center
Week 8
  Chapters 10 & 11
    ICSC: International Council of Shopping Centers
Week 9
  Chapter 12
    Wikipedia: Price Elasticity of Demand
    About.com: Price Elasticity of Demand
    MarketsWiki
Week 10
  Chapter 13
Week 11
  Chapter 14
    Burma Shave: PowerPoint Slide Show of Advertising for the traveler [2.4Mb]
Week 12
  Chapter 15
    Earn Great Rewards at MyPoints
    Cool Savings - Free Coupons & Great Deals
    The Online Coupon Review
Week 13
  Chapter 16
    Hoovers - Comprehensive Business Insight
    Experian - Business Information Solutions
    Yellow Pages
    Alibaba Manufacturer Directory
    U.S. Census Bureau-County Business Patterns
    U.S. Census-2002 Economic Census
    NAICS - North American Industry Classification System
  Exercise #8
    Daily Candy Everywhere
    Trend Hunter

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Update: May 3, 2008
jensena@csus.edu
College of Business Administration
California State University, Sacramento
Disclaimer: Professor Arthur N. Jensen takes full responsibility for the information posted. The information on this page represents that of Professor Arthur N. Jensen and not that of California State University, Sacramento. [as required in PM BA 96-13 Policy on CSUSInfo World Wide Web]