CALIFORNIA STATE UNIVERSITY, SACRAMENTO
College of Business Administration

Mktg 101 - Principles of Marketing
Spring Semester, 2008
SYLLABUS


Professor: Art Jensen
Office:BUS-2022
Office Hours:Tuesday & Wednesday, 5:00-6:00pm
Office Phone:278-6642 (Office & V-Mail)
E-Mail:jensena@csus.edu or a.jensen@comcast.net
URL:http://www.csus.edu/indiv/j/jensena

COURSE OBJECTIVES:

  1. To provide identification and exploration of the basic concepts and decision areas that are central to the general functioning of marketing management.
  2. To examine the role of marketing in our society and the pro's and con's of the use of marketing strategies,

The course is designed to satisfy these objectives through the use of a comprehensive text, lectures and exercises. Students will be expected to have read the assigned text material and be prepared to engage in discussion relevant to the topic areas.

TEXT: Lascu, Dana-Nicoleta and Kenneth E. Chow, Essentials of Marketing, 2nd ed., (AtomicDogPublishing: Cincinnati, Ohio, 2007).
Note: Recommend buying online from Atomicdog - instructions provided in first class.


EXAMINATIONS: There will be five multiple-choice type examinations during the semester. The examinations will contain 50 multiple-choice questions that deal with material covered between examinations. Each examination will be given just once, no makeups.

EXERCISES: There will be 8 application-orientated exercises during the semester. The exercises will only be done in class and by groups that will be determined by the instructor.

CLASS PARTICIPATION: If you are not in class, you are not participating, so class participation points will be primarily based on attendance.


GRADING
Activity Points Possible
5 examinations @100 points each 500 points
7 exercises @10 points each 70 points
1 exercise @30 points 30 points
Class Participation 150 points
Definition of Marketing 50 points
Total points possible 800 points




CLASS SCHEDULE
January 29+30, 2008
Class Meeting #1		    
February 5+6, 2008
Class Meeting #2		 Chapters 1 & 2  Exercise #1
February 12+13, 2008
Class Meeting #3		 Chapters 3 & 4  Examination #1
February 19+20, 2008
Class Meeting #4		 Chapters 5 & 6  Exercise #2
February 26+27, 2008
Class Meeting #5		 Chapter 7  Exercise #3
March 4+5, 2008
Class Meeting #6		 Chapter 8  Examination #2
March 11+12, 2008
Class Meeting #7		 Chapters 9 & 10  Exercise #4
March 18+19, 2008
Class Meeting #8		 Chapters 10 & 11  Exercise #5
March 25+26, 2008
Class Meeting #9		 Chapters 11 & 12  Examination #3
April 1+2, 2008 Break  
April 8+9, 2008
Class Meeting #10		 Chapter 13  Exercise #6
April 15+16, 2008
Class Meeting #11		 Chapter 14  Exercise #7
April 22+23, 2008
Class Meeting #12		 Chapter 15  Examination #4
April 29+30, 2008
Class Meeting #13		 Chapter 16 + Appendix A  Exercise #8
May 6+7, 2008
Class Meeting #14		 Chapters 17 & 18  Exercise #8 continued
May 13+14, 2008
Class Meeting #15		 Exercise #8 Presentations  
May 20+21, 2008 Final Examination Date  Examination #5

Back to Principles Home Page
Update: January 7, 2008
jensena@csus.edu
College of Business Administration
California State University, Sacramento
Disclaimer: Professor Arthur N. Jensen takes full responsibility for the information posted. The information on this page represents that of Professor Arthur N. Jensen and not that of California State University, Sacramento. [as required in PM BA 96-13 Policy on CSUSInfo World Wide Web]