Two hundred and seventeen articles in College & Research Libraries from 2000 to 2006 were searched by title on Yahoo, Google, Google Scholar, and ISI World of Knowledge in order to determine the frequency with which articles in the journal are cited, the effectiveness of the four search services, and the relevance and applicability of findings to promotion and tenure.  Yahoo, Google, and ISI World of Knowledge averaged between 2.8 and 3.5 citations per title for the period covered and Google Scholar averaged 6.4.  The value of citations counts in the promotion and tenure process and the importance of publications in the evaluation of librarians are discussed.