Find
a company that relies on their web site to generate a portion of their revenue
or to promote their business. Assume
that company has retained your group to analyze their Internet strategy and
execution.
You
should include the following analysis in your report and presentation:
1.
Describe
the company’s business and product line.
2.
What
do you conclude is the company’s Internet strategy? What do you believe is the
purpose of their web site and how well does it fulfill their objectives?
3.
Who
appears to be the target audience of the web site? How would you characterize
that audience? Do you believe they have
selected the correct target audience and are they approaching them most
effectively?
4.
Overall,
is the web site effective? Is it
designed from the point of view of the user?
Is it clear and easy to use? Is
it aesthetically pleasing? What could
be done to make it more effective? You may wish to show examples of changes you
would recommend.
5.
What
other IS technologies could enhance the effectiveness of this web site or
improve the company’s overall business performance?
Do not select one of the
most popular web sites. It will be
difficult to find much to criticize on those sites. Rather, select a site that provides you with something to discuss
in your report. Your assignment will be
much easier (and your grade probably better) if you choose the web site
carefully.
LET THE INSTRUCTOR KNOW
WHICH SITE YOU INTEND TO EVALUATE BEFORE YOU GET STARTED.