Dong Shen
California State University, Sacramento
Department of Family and Consumer Sciences
College of Social Sciences and Interdisciplinary Studies

Courses: FACS 134, FACS 135, FACS 136, FACS 137, and FACS 139.

Contact Information

Classes

Papers and Publications

Research Projects

Professional Associations

Awards

Ph.D. 1999, The Ohio State University, Columbus, OH, USA
        Dissertation Title: Chinese Consumers and US-Made Clothing: From a Cultural Perspective. 
        Major: Clothing Consumer Behavior 
        Minor: Marketing

M.S. 1995, People's University of China (Renmin University), Beijing, China
       Thesis Title: Present Clothing Consumptive State of Chinese Clothing Consumers in Big Cities. 
         Major: Textile Commodity 

B.S. 1992, China Textile University (Dong Hua University), Shanghai, China
        Bachelor Thesis Title: Effects of Humid and Thermal Varieties on Pure  Woolen Fabric. 
           Major: Textile Design 

 

Contact Information
Title:	Associate Professor
Office Hours:	Monday 12-2pm, Tuesday 2:20-2:50pm, and Thursday 2:20-2:50pm
E-mail Address:	dshen@csus.edu
Office Telephone:	(916) 278-5326
FAX:	(916) 278-7520
Mailing Address:	Family & Consumer Sciences, CSUS, Sacramento
	6000 J Street
	Sacramento, CA 95819-6053

Fall 2009 Classes

• FACS 134, Introduction to Fashion Marketing (SacCT)
• FACS 135, Merchandising Buying (SacCT)
• FACS 137, Social Psychology of Apparel (SacCT)

Spring 2009 Classes

• On sabbatical leave

Fall 2008 Classes

• FACS 134, Introduction to Fashion Marketing (SacCT)
• FACS 135, Merchandising Buying (SacCT)
• FACS 137, Social Psychology of Apparel (SacCT)

Spring 2008 Classes

• FACS 136, Fashion Retailing (WebCT)
• FACS 139, Textile and Apparel in Global Economy (WebCT)

Fall 2007 Classes

• On maternity leave

Spring 2007 Classes

• FACS 134, Introduction to Fashion Marketing (WebCT)
• FACS 136, Fashion Retailing (WebCT)
• FACS 139, Textile and Apparel in Global Economy (WebCT)

Fall 2006 Classes

• FACS 134, Introduction to Fashion Marketing (WebCT)
• FACS 135, Merchandising Buying (WebCT)
• FACS 137, Social Psychology of Apparel (WebCT)

Spring 2006 Classes

• FACS 134, Introduction to Fashion Marketing (WebCT)
• FACS 136, Fashion Retailing (WebCT)
• FACS 139, Textile and Apparel in Global Economy (WebCT)

Fall 2005 Classes

• FACS 134, Introduction to Fashion Marketing (WebCT)
• FACS 135, Merchandising Buying (WebCT)
• FACS 137, Social Psychology of Apparel (WebCT)

Spring 2005 Classes

• FACS 134, Introduction to Fashion Marketing (WebCT)
• FACS 136, Fashion Retailing (WebCT)
• FACS 139, Textile and Apparel in Global Economy (WebCT)

Fall 2004 Classes

• FACS 134, Introduction to Fashion Marketing (WebCT)
• FACS 135, Merchandising Buying
• FACS 137, Social Psychology of Apparel (WebCT)

Spring 2004 Classes

• FACS 134, Introduction to Fashion Marketing (WebCT)
• FACS 136, Fashion Retailing (WebCT)
• FACS 139, Textile and Apparel in Global Economy

Fall 2003 Classes

• FACS 134, Introduction to Fashion Marketing (WebCT)
• FACS 135, Merchandising Buying
• FACS 137, Social Psychology of Apparel

Spring 2003 Classes

• FACS 031, Textiles
• FACS 136, Fashion Retailing
• FACS 139, Textile and Apparel in Global Economy

Fall 2002 Classes

• FACS 031, Textiles
• FACS 134, Introduction to Fashion Marketing
• FACS 137, Social Psychology of Apparel

Spring 2002 Classes

• FACS 031, Textiles
• FACS 135A, Analytical and Specification Buying
• FACS 135B, Fashion Advertising and Promotion
• FACS 136, Fashion Retailing

Fall 2001 Classes

• FACS 031, Textiles
• FACS 134, Introduction to Fashion Marketing 
• FACS 196A, Textile and Apparel in Global Economy

Spring 2001 Classes

• FACS 136, Fashion Retailing
• FACS 135D, Visual Merchandising Essentials 
• FACS 142, Consumer Issues 

Papers and Publications

Research Publications   

Shen, D. (2009).  Doing business in textiles and clothing with China?  What you need to know.  Online Journal of the International Fashion and Apparel Industry, January.  Available at http://www.udel.edu/fiber/issue3/researchbriefs/#2.

Shen, D. (2009).  Where will Yongmei go?  In N. J. Rabolt & J. K. Miler, Concepts and Cases in Retail and Merchandise Management (pp.190-193).  New York: Fairchild. 

Shen, D. (2008).  What's happening in China's textile and clothing industries?  Clothing and Textiles Research Journal, 26 (3), 203-222.  DOI:10.1177/0887302X07313941.

Richards, J. & Shen, D. (2006). E-commerce adoption among Chinese consumers: An exploratory study.  Journal of International Consumer Marketing, 18(3), 33-55.

Shen, D., Kelley, C. A., Richards, J., & Bridges, C. (2006).  Online shopping behavior: Key dimensions and research syntheses.  Journal of Contemporary Management Research, 2(1), 3-16.

Shen, D., Richards, J., & Olson, E. (2005).  The effects of consumer involvement and training on heuristics and biases.  Journal of Academy of Business and Economics, V(1), 67-71.

Shen, D.  (2005).  Chinese urban clothing from 1644 to present: A historical study.  The Proceedings of 1^st USA-Canada-Taiwan International Conference of Sinology.  Available at http://csuspress.lib.csus.edu/sinology/

Dickson, M.A., Lennon, S.J., Montalto, C.P., Shen, D., & Zhang, L. (2004). Chinese consumer market segments for foreign apparel products. Journal of Consumer Marketing, 21(5), 301-317.

Kelley, C. A., Richards, J., & Shen, D. (2004).  An investigation of the irritation of Website atmospherics.  In B. B. Anderson and D. Cours (Eds.), Marketing Education Association Conference Proceedings, pp.26-29.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2003). Cultural influences on consumers intentions to purchase apparel: Test and extension of the Fishbein Behavioral Intentional Model. Clothing and Textiles Research Journal, 21 (2), 89-99.

Shen, D., Lennon, S., Dickson, M. A., Montalto, C., & Zhang, L. (2002). Chinese consumers' attitudes toward U.S.- and PRC-made clothing: From a cultural perspective.  Family and Consumer Sciences Research Journal, 31 (1), 19-49.

Shen, D., & Dickson, M. A. (2002). Apparel exports from China to the United States: A Marxist perspective.  Clothing and Textiles Research Journal, 20 (4), 215-226.

Shen, D., & Dickson, M. A. (2001). Consumers' acceptance of unethical clothing consumption activities: Influence of cultural identification, ethnicity, and Machiavellianism.  Clothing and Textiles Research Journal, 19 (2), 76-88.

Shen, D. (1999). Fashion opinion leaders and followers: A perspective of role theory. In A. Koziol, B. Laczkowski, A., Sobczynski, & W. Zmudzinski (Eds.), Proceedings of the 12thIGWT Symposium: Quality for the XXIst century. pp.819-824. The Poznan University of Economics Publishing House, Poland.

Shen, D. (1995). Present situation and counter-measures of Chinese urban clothing consumption. Proceedings of the annual conference of CHIC'95 (China International Clothing & Accessory Fair): The Development Trends of China's Garment Market of the 21st Century. Beijing: The China National Garment Research and Design Center.

Abstracts 

Kelley, C., Shen, D., & Tong, P.  Building stable trade relationships under WTO rules: The case of the entry of China’s textile and clothing industries in the U.S.  In N. Owens (Ed.), 2008 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. What’s happening in China’s textile and clothing industries?  In N. Owens (Ed.), 2006 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D.  New challenges of the apparel marketing and design curriculum and quick response.  In N. Owens (Ed.), 2005 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc. 

Richards, J  & Shen, D.  An investigation of e-commerce adoption among Chinese consumers.  In 2005 Proceedings of the Asian Consumer & Family Economics Association Annual Conference. 

Shen, D., Richards, J., & Olson, E. The effects of consumer involvement and training on heuristics and biases.  In 2005 Proceedings of International Academy of Business and Economics Annual Conference. 

Shen, D., Kelley, C. A., Richards, J., & Bridges, C.  Online shopping behavior: Key dimensions and research syntheses.  In 2005 Proceedings of the International Conference of Business and Information.

Shen, D.  The impact of China’s accession into WTO on U.S. textile and clothing industries.  In N. Owens (Ed.), 2003 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. Segmentation of online buyers and browsers in China. In N. Owens (Ed.), 2002 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. Higher education in textiles and clothing: Report from China. In N. Owens (Ed.), 2002 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D., & The Air HongKong, Ltd. The investigation of on-line browsers and shoppers in China. In N. Owens (Ed.), 2001 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. & Haugtvedt, C. (2001). Assessment of Need for Cognition in China. Proceedings of 2001 Society for Consumer Psychology. pp. 151.

Shen, D. (2000). Do internet shoppers, internet browsers, and internet nonusers differ in need for cognition, fashion leadership, and impulsive buying? In N. Owens (Ed.), 2000 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Dickson. M. A., Lennon, S., Montalto, C., Shen, D., & Zhang, L. (2000). Competitiveness of US apparel products in China. In N. Owens (Ed.), 2000 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2000). Test and extension of the Fishbein Behavioral Intention Model in China. In N. Owens (Ed.), Proceedings of 2000 Society of Consumer Psychology. pp. 29-30.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (1999). Chinese consumers' attitudes toward US-made clothing. In N. Owens (Ed.), 1999 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D., & Dickson, M.A. (1998). Consumers' ethical beliefs toward purchasing clothing: Influence of culture and personality. In N. Owens (Ed.), 1998 Proceedings of the Annual Meeting of the International Textile and Apparel Association. pp.102. Monument, CO: ITAA Inc.

Presentations

Kelley, C., Shen, D., & Tong, P.  Building stable trade relationships under WTO rules: The case of the entry of China’s textile and clothing industries in the U.S.  A presentation was made at 2008 ITAA Annual Conference, Schaumberg, Illinois, November, 2008.

Shen, D. What’s happening in China’s textile and clothing industries?  A presentation was  made at 2006 ITAA Annual Conference, San Antonio, TX, November 2006.

Shen, D.  New challenges of the apparel marketing and design curriculum and quick response.  Poster was presented at 2005 ITAA Annual Conference, Alexandria, VA/Washington, DC, November, 2005. 

Richards, J & Shen, D.  An investigation of e-commerce adoption among Chinese consumers.  Poster was presented at 2005 Asian Consumer & Family Economics Association Annual Conference, Sacramento, CA, November 2005. 

Shen, D., Richards, J., & Olson, E. The effects of consumer involvement and training on heuristics and biases.  Presentation was made at 2005 International Academy of Business and Economics Annual Conference at Las Vegas, Nevada, October, 2005. 

Shen, D.  Chinese urban clothing from 1644 to present: A historical study.  Presentation was made at 1^st USA-Canada-Taiwan International Conference of Sinology, Sacramento, CA, February, 2005.

Shen, D. The impact of China’s accession into WTO on U.S. textile and clothing industries. Presentation was made at 2003 ITAA Annual Conference, Savannah, Georgia, November 2003.

Shen, D. Segmentation of online buyers and browsers in China. Presentation was made at 2002 ITAA Annual Conference, New York City, NY, August 2002.

Shen, D. Higher education in textiles and clothing: Report from China. Presentation was made at 2002 ITAA Annual Conference, New York City, NY, August 2002.

Shen, D., & The Air Hong Kong, Ltd. The investigation of on-line browsers and shoppers in China. Presentation was made at 2001 ITAA Annual Conference, Kansas City, MO, November 2001.

Shen, D. & Haugtvedt, C. Assessment to Need for Cognition in China. Poster was presented at the 2001 Winter Conference of Society for Consumer Psychology, Scottsdale, Arizona, February 2001.

Shen, D. Do internet shoppers, internet browsers, and internet nonusers differ in need for cognition, fashion leadership, and impulsive buying? Presentation was made at 2000 ITAA Annual Conference, Cincinnati, OH, November 2000.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. Test and extension of the Fishbein Behavioral Intention Model in China. Presentation was made at 2000 Society of Consumer Psychology, San Antonio, TX, February 2000.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. Chinese consumers' attitudes toward US-made clothing. Presentation was made at the ITAA Annual Conference, Santa Fe, NM, November 1999.

Shen, D. Fashion opinion leaders and followers: A perspective of role theory. Poster was presented at the 12th IGWT Symposium, the Internal Society of Commodity Science and Technology, Poznan-Gdynia, Poland, September, 1999.

Shen, D., & Dickson, M.A. Consumers' ethical beliefs toward purchasing clothing: Influence of culture and personality. Poster was presented at the ITAA Annual Conference, Dallas, TX, November 1998.

Research Projects/Interests

• Cross-culture studies on consumer behavior and consumer psychology
• Textile and clothing imports and exports
• Internet shopping

Professional Associations

• Member of International Textile and Apparel Association (1998-present).  

• Member of Society of Consumer Psychology (1998-present). 

• Member of Phi Beta Delta, Honor Society for International Scholars (2002-present).

Awards (Since 1995)

• Sabbatical leave, California State University, Sacramento, spring, 2009

• Research and Creative Award, California State University, Sacramento, 2007-2008.

• Wang’s Research Grant, California State University, 2005-2006.

• Research and Creative Award, California State University, Sacramento, 2004-2005.

• Pedagogy Enhancement Award, California State University, Sacramento, 2002-2003.

• Lois Dicky Award, the International Textile and Apparel Association, 1998.

• Director’s Fellowship, The Ohio Agriculture Research and Development Center, 1995.