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Dong Shen
California State University, Sacramento
Department of9 Family and Consumer Sciences
College of Social Sciences and Interdisciplinary Studies

 

Courses: FACS 30, FACS 134, FACS 135, FACS 136, FACS 137, and FACS 139.

Contact Information

Classes

Papers and Publications

Research Projects

Professional Associations

Awards

Ph.D. 1999, The Ohio State University, Columbus, OH, USA
        Dissertation Title: Chinese Consumers and US-Made Clothing: From a
Cultural Perspective. 
        Major: Clothing Consumer Behavior 
        Minor: Marketing

M.S. 1995, People's University of China (Renmin University), Beijing, China
       Thesis Title: Present Clothing Consumptive State of Chinese Clothing Consumers in Big Cities. 
         Major: Textile Commodity 

B.S. 1992, China Textile University (Dong Hua University), Shanghai, China
        Bachelor Thesis Title: Effects of Humid and Thermal Varieties on Pure Woolen Fabric. 
           Major: Textile Design 

 
Contact Information

Title:

Professor

Office Hours:

 

E-mail Address:

dshen@csus.edu

Office Telephone:

(916) 278-5326

FAX:

(916) 278-7520

Mailing Address:

Family & Consumer Sciences, CSUS, Sacramento

6000 J Street

Sacramento, CA 95819-6053

 

Spring 2014 Classes

  • FACS 30, Fashion and Human Environment
  • FACS 136, Fashion Retailing
  • FACS 139, Textiles and Apparel in the Global Economy

Fall 2013 Classes

  • FACS 30, Fashion and Human Environment
  • FACS 135, Merchandising Buying
  • FACS 137, Clothing, Society, and Culture

 

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Papers and Publications

Research Publications   

Shen, D. (2011). An investigation of the relationship between Chinese exporters and U.S. importers from China’s perspective. Clothing and Textiles Research Journal, 29(1), 20-34.

Jung, J., & Shen, D. (2011). Brand equity of luxury fashion brands among Chinese and U.S. young female consumers. Journal of East-West Business, 17(1) 48-69.

Kelley, C., Shen, D., & Tong, P. (2011).  Developing marketing strategies to build stable trade relationships under WTO Rules: The case of the entry of China’s textile industry in the U.S.  Online Journal of American Society of Business and Behavioral Sciences,7(1), 42-54.

Shen, D. (2010).  Textile and garment manufacture and retailing in China.  In J. E. Vollmer (Ed.), Berg Encyclopedia of World Dress and Fashion (Vol. 6, pp.136-141).  Oxford, UK: Berg Publishers.

Shen, D. (2009).  Doing business in textiles and clothing with China?  What you need to know.  Online Journal of the International Fashion and Apparel Industry, January.  Available at http://www.udel.edu/fiber/issue3/researchbriefs/#2.

Shen, D. (2009).  Where will Yongmei go?  In N. J. Rabolt & J. K. Miler, Concepts and Cases in Retail and Merchandise Management (pp.190-193).  New York: Fairchild. 

Shen, D. (2008).  What's happening in China's textile and clothing industries?  Clothing and Textiles Research Journal, 26 (3), 203-222.

Richards, J. & Shen, D. (2006). E-commerce adoption among Chinese consumers: An exploratory study.  Journal of International Consumer Marketing, 18(3), 33-55.

Shen, D., Kelley, C. A., Richards, J., & Bridges, C. (2006).  Online shopping behavior: Key dimensions and research syntheses.  Journal of Contemporary Management Research, 2(1), 3-16.

Shen, D., Richards, J., & Olson, E. (2005).  The effects of consumer involvement and training on heuristics and biases.  Journal of Academy of Business and Economics, V(1), 67-71.

Shen, D.  (2005).  Chinese urban clothing from 1644 to present: A historical study.  The Proceedings of 1st USA-Canada-Taiwan International Conference of Sinology.  Available at http://csuspress.lib.csus.edu/sinology/

Dickson, M.A., Lennon, S.J., Montalto, C.P., Shen, D., & Zhang, L. (2004). Chinese consumer market segments for foreign apparel products. Journal of Consumer Marketing, 21(5), 301-317.

Kelley, C. A., Richards, J., & Shen, D. (2004).  An investigation of the irritation of Website atmospherics.  In B. B. Anderson and D. Cours (Eds.), Marketing Education Association Conference Proceedings, pp.26-29.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2003). Cultural influences on consumers intentions to purchase apparel: Test and extension of the Fishbein Behavioral Intentional Model. Clothing and Textiles Research Journal, 21 (2), 89-99.

Shen, D., Lennon, S., Dickson, M. A., Montalto, C., & Zhang, L. (2002). Chinese consumers' attitudes toward U.S.- and PRC-made clothing: From a cultural perspective.  Family and Consumer Sciences Research Journal, 31 (1), 19-49.

Shen, D., & Dickson, M. A. (2002). Apparel exports from China to the United States: A Marxist perspective.  Clothing and Textiles Research Journal, 20 (4), 215-226.

Shen, D., & Dickson, M. A. (2001). Consumers' acceptance of unethical clothing consumption activities: Influence of cultural identification, ethnicity, and Machiavellianism.  Clothing and Textiles Research Journal, 19 (2), 76-88.

Shen, D. (1999). Fashion opinion leaders and followers: A perspective of role theory. In A. Koziol, B. Laczkowski, A., Sobczynski, & W. Zmudzinski (Eds.), Proceedings of the 12thIGWT Symposium: Quality for the XXIst century. pp.819-824. The Poznan University of Economics Publishing House, Poland.

Shen, D. (1995). Present situation and counter-measures of Chinese urban clothing consumption. Proceedings of the annual conference of CHIC'95 (China International Clothing & Accessory Fair): The Development Trends of China's Garment Market of the 21st Century. Beijing: The China National Garment Research and Design Center.

Published Abstracts from Referred Presentations 

Shen, D. Wu, J., Lu, S., & Xu, Y. (2012). Where China’s Textile and Apparel Industry is Going: A Macro Perspective. In 2012 Proceedings of the Annual Meeting of the International Textile and Apparel Association at http://itaaonline.org/displaycommon.cfm?an=1&subarticlenbr=283

Shen, D. (2012). Can clothing made in America cecome luxury goods for the middle class in China? In the 5th Global Business and Social Sciences Research Conference Proceedings. Available at http://www.wbiconpro.com/table_of_contents_chinai_economics_Junel2012.htm

Shen, D. (2011). How much do consumers know about sustainable fashion? In 2011 Proceedings of the Annual Conference of the International Textile and Apparel Association. Available at http://www.itaaonline.org/displaycommon.cfm?an=1&subarticlenbr=228

Shen, D., Tong, P., & Kelly, C. (2011). A comparison between US byers and EU buyers from Chinese Suppliers’ perspective. In Proceedings of 2011 Global Business and Social Science Research Conference.

Shen, D., Kelly, C., & Tong, P. (2011). Developing marketing strategies to build stable trade relationship under WTO rules. In Proceedings of the 18th Annual Conference of American Society of Business and Behavioral Sciences.

Jung, J. & Shen, D. (2010). Brand equity of luxury fashion brands in Chinese and U.S. consumers. In N. Owens (Ed.), 2010 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. (2010). An investigation of the relationship between Chinese exporters and U.S. importers from China’s perspective. In Proceedings of the International Conference on Marketing (ICMAR 2010) – Glocal issues and challenges. pp. 62-63.

Kelley, C., Shen, D., & Tong, P.  Building stable trade relationships under WTO rules: The case of the entry of China’s textile and clothing industries in the U.S.  In N. Owens (Ed.), 2008 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. What’s happening in China’s textile and clothing industries?  In N. Owens (Ed.), 2006 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D.  New challenges of the apparel marketing and design curriculum and quick response.  In N. Owens (Ed.), 2005 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc. 

Richards, J  & Shen, D.  An investigation of e-commerce adoption among Chinese consumers.  In 2005 Proceedings of the Asian Consumer & Family Economics Association Annual Conference. 

Shen, D., Richards, J., & Olson, E. The effects of consumer involvement and training on heuristics and biases.  In 2005 Proceedings of International Academy of Business and Economics Annual Conference. 

Shen, D., Kelley, C. A., Richards, J., & Bridges, C.  Online shopping behavior: Key dimensions and research syntheses.  In 2005 Proceedings of the International Conference of Business and Information.

Shen, D.  The impact of China’s accession into WTO on U.S. textile and clothing industries.  In N. Owens (Ed.), 2003 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. Segmentation of online buyers and browsers in China. In N. Owens (Ed.), 2002 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. Higher education in textiles and clothing: Report from China. In N. Owens (Ed.), 2002 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D., & The Air HongKong, Ltd. The investigation of on-line browsers and shoppers in China. In N. Owens (Ed.), 2001 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D. & Haugtvedt, C. (2001). Assessment of Need for Cognition in China. Proceedings of 2001 Society for Consumer Psychology. pp. 151.

Shen, D. (2000). Do internet shoppers, internet browsers, and internet nonusers differ in need for cognition, fashion leadership, and impulsive buying? In N. Owens (Ed.), 2000 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Dickson. M. A., Lennon, S., Montalto, C., Shen, D., & Zhang, L. (2000). Competitiveness of US apparel products in China. In N. Owens (Ed.), 2000 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2000). Test and extension of the Fishbein Behavioral Intention Model in China. In N. Owens (Ed.), Proceedings of 2000 Society of Consumer Psychology. pp. 29-30.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (1999). Chinese consumers' attitudes toward US-made clothing. In N. Owens (Ed.), 1999 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.

Shen, D., & Dickson, M.A. (1998). Consumers' ethical beliefs toward purchasing clothing: Influence of culture and personality. In N. Owens (Ed.), 1998 Proceedings of the Annual Meeting of the International Textile and Apparel Association. pp.102. Monument, CO: ITAA Inc.

Referred Presentations

Shen, D. Wu, J., Lu, S., & Xu, Y. Where China’s Textile and Apparel Industry is Going: A Macro Perspective. A presentation was made at 2012 International Textiles and Apparel Association Annual Conference, at Honolulu, Hawaii, November 14-17, 2012.

Shen, D. Can clothing made in America become luxury goods for the middle class in China? A presentation was made at the 5th Global Business and Social Sciences Research Conference, Beijing, China, June 25-26, 2012.

Shen, D. How much do consumers know about sustainable fashion? A presentation was made at 2011 International Textiles and Apparel Association Annual Conference, Philadelphia, PA, November 2-6, 2011.

Shen, D., Tong, P., & Kelly, C.  A comparison between US buyers and EU buyers from Chinese suppliers’ perspective.  A presentation was made at the 4th Global Business and Social Science Research Conference, Beijing, China, June 20-21, 2011.

Shen, D., Kelly, C., & Tong, P.  Developing marketing strategies to build stable trade relationship under WTO rules.  A presentation was made at the 18th Annual Conference of American Society of Business and Behavioral Sciences, Las Vegas, February 24-27, 2011. 

Jung, J & Shen, D.  Brand equity of luxury fashion brands in Chinese and U.S. consumers.  A presentation was made at 6th International Colloquium -Academy of Marketing Brand, Identity and Reputation SIG, at ESADE business school, Barcelona, Spain, April 9-11, 2010.

Shen, D.  An investigation of the relationship between Chinese exporters and U.S. importers from China’s perspective.  A presentation was made at 2010 International Conference on Marketing (ICMAR2010), Kuala Lumpur, Malaysia, June, 2010.

Kelley, C., Shen, D., & Tong, P.  Building stable trade relationships under WTO rules: The case of the entry of China’s textile and clothing industries in the U.S.  A presentation was made at 2008 ITAA Annual Conference, Schaumberg, Illinois, November, 2008.

Shen, D. What’s happening in China’s textile and clothing industries?  A presentation was  made at 2006 ITAA Annual Conference, San Antonio, TX, November 2006.

Shen, D.  New challenges of the apparel marketing and design curriculum and quick response.  A poster was presented at 2005 ITAA Annual Conference, Alexandria, VA/Washington, DC, November, 2005. 

Richards, J & Shen, D.  An investigation of e-commerce adoption among Chinese consumers.  A poster was presented at 2005 Asian Consumer & Family Economics Association Annual Conference, Sacramento, CA, November 2005. 

Shen, D., Richards, J., & Olson, E. The effects of consumer involvement and training on heuristics and biases.  A presentation was made at 2005 International Academy of Business and Economics Annual Conference, Las Vegas, Nevada, October, 2005. 

Shen, D.  Chinese urban clothing from 1644 to present: A historical study.  A presentation was made at 1st USA-Canada-Taiwan International Conference of Sinology, Sacramento, CA, February, 2005.

Shen, D. The impact of China’s accession into WTO on U.S. textile and clothing industries. A presentation was made at 2003 ITAA Annual Conference, Savannah, Georgia, November 2003.

Shen, D. Segmentation of online buyers and browsers in China. A presentation was made at 2002 ITAA Annual Conference, New York City, NY, August 2002.

Shen, D. Higher education in textiles and clothing: Report from China. A presentation was made at 2002 ITAA Annual Conference, New York City, NY, August 2002.

Shen, D., & The Air Hong Kong, Ltd. The investigation of on-line browsers and shoppers in China. A presentation was made at 2001 ITAA Annual Conference, Kansas City, MO, November 2001.

Shen, D. & Haugtvedt, C. Assessment to Need for Cognition in China. A poster was presented at the 2001 Winter Conference of Society for Consumer Psychology, Scottsdale, Arizona, February 2001.

Shen, D. Do internet shoppers, internet browsers, and internet nonusers differ in need for cognition, fashion leadership, and impulsive buying? A presentation was made at 2000 ITAA Annual Conference, Cincinnati, OH, November 2000.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. Test and extension of the Fishbein Behavioral Intention Model in China. A presentation was made at 2000 Society of Consumer Psychology, San Antonio, TX, February 2000.

Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. Chinese consumers' attitudes toward US-made clothing. A presentation was made at the ITAA Annual Conference, Santa Fe, NM, November 1999.

Shen, D. Fashion opinion leaders and followers: A perspective of role theory. A poster was presented at the 12th IGWT Symposium, the Internal Society of Commodity Science and Technology, Poznan-Gdynia, Poland, September, 1999.

Shen, D., & Dickson, M.A. Consumers' ethical beliefs toward purchasing clothing: Influence of culture and personality. A poster was presented at the ITAA Annual Conference, Dallas, TX, November 1998.

 


Research Projects/Interests

  • Cross-culture studies on consumer behavior and consumer psychology
  • International trade in textiles and clothing
  • Sustainable fashion
  • Luxury brand

 


Professional Associations

 


Awards (Since 1995)

  • SSIS Summer Research Fellowship, California State University, Sacramento, 2011
  • Best Paper award at the 18th Annual Conference of American Society of Business and Behavioral Sciences, 2011. 
  • Sabbatical leave, California State University, Sacramento, spring, 2009
  • Research and Creative Award, California State University, Sacramento, 2007-2008.
  • Wang’s Research Grant, California State University, 2005-2006.
  • Research and Creative Award, California State University, Sacramento, 2004-2005.
  • Pedagogy Enhancement Award, California State University, Sacramento, 2002-2003.
  • Lois Dicky Award, the International Textile and Apparel Association, 1998.
  • Director’s Fellowship, The Ohio Agriculture Research and Development Center, 1995.

 

Send problems, comments or suggestions to: dshen@csus.edu

California State University, Sacramento
Department of Family and Consumer Sciences
College of Social Sciences and Interdisciplinary Studies

Updated: December 2013