ComS 100B COURSE TEXTS
Required
Collateral e-texts

Required text

  Cover of Making Sense of Messages
Stoner, M. and Perkins, S. (2005)  Making Sense of Messages: A Critical Apprenticeship in Rhetorical Criticism. Boston:
      Allyn & Bacon.

You may also find a version published by Pearson:
New cover   Two covers, same book.  You'll find this cover in the campus bookstore.



Collateral E-texts
Aristotle's Rhetoric
Worth, S. Studying Visual Communication


You can find Aristotle's
Rhetoric at any good new or used book store. You can borrow a copy from a library.

You may also use any of these on-line versions of Aristotle's Rhetoric:
Animated Cartoon of Aristotle Lecturing  

http://classics.mit.edu/Aristotle/rhetoric.html
This site from MIT contains the same translation of the Rhetoric as that listed above.  While it does not include the
hypertext links as the Iowa State site, it does permit a relatively quick down load of the Rhetoric you can print out.

OR

http://www.perseus.tufts.edu/
The Perseus Project is an evolving digital library of resources for the study of the ancient world.  Gregory Crane is
the Editor-in-Chief of the project, hosted and supported by Tufts University. This version of the Rhetoric includes
hypertext footnotes. This is a very useful site since you can search texts for specific uses of key rhetorical terms!

Directions for searching Perseus  I recommend printing these directions for easy reference. (The example will be related to Aristotle's Rhetoric)

Once you are at the Perseus front page, look for "Tools" (just under the editor's name) and click "Tools"

 Scroll down the page to "English Index" and click it.

 Click "Select" texts to search.  Once you get the list (and it is long), scroll down to Aristotle.  Rhetoric. (English) and click the box next to it.

Scroll to the very bottom and click "Select" texts to search

To search for key terms in the Rhetoric, type the word you want in the text box in the middle of the page (not the one in the top right corner).

The first line contains the Bekker Index address for the section of the Rhetoric where the quote was found (1401a). The material below it  shows you the word used in context.

To go to the section of the Rhetoric to see the larger context and other terms to which it may relate, click the Bekker Index and it will take you to it. If you are going to use a print version of the Rhetoric, or a different translation, use the same Bekker Index number to find the section in whatever edition you wish and use it to cite the section of the Rhetoric you are using.  For example, in a critical essay, you may write, "...Aristotle distinguishes two kinds of common proofs: example and enthymeme (1401a)."



For Insight in Analysis of Visual Communication try: Studying Visual Communication by Sol Worth. Edited, with an Introduction, by Larry Gross, 1981
This book was first published by:
University of Pennsylvania Press
3933 Walnut Street
Philadelphia, PA 19104
It is now out of print.

This virtual version is being published with the permission of Tobia Worth and Larry Gross
            
by the Graduate Association of Visual Anthropologists at Temple University.

Copyright ©1981 by Tobia L. Worth
.

An example study of visual communication theory applied to a critical study:
Richardson, G. W. (2002) Visual storytelling and the competition for political meaning in political advertisin and news in campaign 2000. American Communication Journal, 5.
http://acjournal.org/holdings/vol5/iss3/articles/visual/visual.htm