Knowledge:

Explore the basic theoretical issues related to doing rhetorical criticism.

Know the basic vocabulary of at least three methods of analysis ("search models")

Know how to use search models for initiating and carrying out significant rhetorical criticism

Skill:

Develop expertise in writing significant critical analysis

Develop expertise in application of a variety of methods of analysis (search models)

Develop rationale for your choices as a critic

Develop skills in rigorous argument

Develop skills in monitoring your own thinking as a critic

Attitude:

Understand and justify the value of personal engagement with a message as a catalyst for insight.

Value criticism as a significant and important "way of knowing."