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California Speaks (CALSPEAKS) is a unique and ongoing investigation of public opinion in California, emphasizing the social, economic, political, and environmental issues that distinguish our state.

The centerpiece of California Speaks is the large and representative CALSPEAKS Survey Panel, which uses probability-based sampling methods to monitor citizens’ perspectives online. Similar panels have emerged to catalogue national points of view (from GfK, NORC, RAND, Gallup, and Pew, to name a few), but CALSPEAKS is distinctive in its California focus.

Blending scientific rigor with a commitment to making public policy more informed and responsive, CALSPEAKS enables researchers to rigorously capture what Californians think -- more quickly and cost-effectively than any other survey or focus group in the state can achieve.

Whether seeking a quick snapshot of citizens’ views regarding pressing issues of the day, chronicling changes in opinion over time, conducting experiments to pinpoint cause-and-effect, or facilitating democratic deliberation in contemporary contexts, the nonpartisan and nonprofit CALSPEAKS offers unmatched opportunities for hearing – and really understanding – the voices of Californians.

Your Voice Counts.
Make it Heard.


  • Custom On-line/Mobile Device Surveys using the CALSPEAKS citizen panel
    (augmented by Computer Assisted Telephone Interviewing or mail, as necessary for panelists who lack internet access)
  • Election Polling
  • Omnibus Social and Public Health Surveys (see below)
  • Custom Surveys/Interviews of Policymakers and Other Public Officials
  • Online Deliberative Focus Groups
  • Survey Design Consulting
  • Quantitative and Qualitative Analyses of Survey/Focus Group Data
  • Data Management/Archiving
  • Statistical Consulting
  • Full Reports and Presentations



The CALSPEAKS conducts Omnibus surveys tri-annually (November, March, July), which facilitate collaborative partnerships among researchers, media and policymakers. Each large survey includes questions (gathered through a competitive process) from social scientists, epidemiologists, and public policy professionals working in social or health policy fields (e.g. social services, health care, education, criminal justice, the environment).


CALSPEAKS’s business development team provides early-stage assistance in conceptualizing survey designs, as well as pricing and proposal support for new studies. The team includes researchers with significant experience obtaining large federal and foundation grants and navigating contracts with public agencies (federal, state and local) and non-profit organizations.

2016-17 pricing for full surveys is $1000 per survey minute (minimum of five survey minutes), plus $5 per survey respondent (surveys that exceed 12 minutes, on average, require larger incentives). For example:

n (Sample Size)

Survey Length (Avg. Minutes)

Total Cost













For Omnibus surveys, the cost to participate is $1500 per survey minute(because all Omnibus surveys are N=1000).

To start a conversation, email us at