California Speaks Opinion Research (CALSPEAKS) is a unique and ongoing investigation of public opinion in California, emphasizing the social, economic, political, and environmental issues that distinguish our state.

The centerpiece of CALSPEAKS is the large and representative CALSPEAKS Survey Panel, which uses probability-based sampling methods to monitor citizens’ perspectives online. Similar panels have emerged to catalogue national points of view (from GfK, NORC, RAND, Gallup, and Pew, to name a few), but CALSPEAKS is distinctive in its California focus.

Blending scientific rigor with a commitment to making public policy more informed and responsive, CALSPEAKS enables researchers to rigorously capture what Californians think -- more quickly and cost-effectively than any other survey or focus group in the state can achieve.

Whether seeking a quick snapshot of citizens’ views regarding pressing issues of the day, chronicling changes in opinion over time, conducting experiments to pinpoint cause-and-effect, or facilitating democratic deliberation in contemporary contexts, the nonpartisan and nonprofit CALSPEAKS offers unmatched opportunities for hearing – and really understanding – the voices of Californians.

Your Voice Counts.
Make it Heard.


  • Custom On-line/Mobile Device Surveys using the CALSPEAKS citizen panel
    (augmented by Computer Assisted Telephone Interviewing or mail, as necessary for panelists who lack internet access)
  • Election Polling
  • Omnibus Social and Public Health Surveys (see below)
  • Custom Surveys/Interviews of Policymakers and Other Public Officials
  • Online Deliberative Focus Groups
  • Survey Design Consulting
  • Quantitative and Qualitative Analyses of Survey/Focus Group Data
  • Data Management/Archiving
  • Statistical Consulting
  • Full Reports and Presentations



The CALSPEAKS conducts Omnibus surveys tri-annually (November, March, July), which facilitate collaborative partnerships among researchers, media and policymakers. Each large survey includes questions (gathered through a competitive process) from social scientists, epidemiologists, and public policy professionals working in social or health policy fields (e.g. social services, health care, education, criminal justice, the environment).


CALSPEAKS’s business development team provides early-stage assistance in conceptualizing survey designs, as well as pricing and proposal support for new studies. The team includes researchers with significant experience obtaining large federal and foundation grants and navigating contracts with public agencies (federal, state and local) and non-profit organizations.

Our pricing is currently under internal review, for inquiries please contact our Executive Director, Kim Nalder at

AAPORThe ISR is happy to announce our official charter membership in the AAPOR Transparency Initiative, furthering ISR's commitment to an open science of survey research. The American Association for Public Opinion Research (AAPOR) is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry. For more info please head to