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Campus
settles on its name(s)
Sacramento
State has settled on a standard naming system that officials hope will
reduce community confusion and help the University raise its visibility.
The formal name of the University will remain “California State
University, Sacramento.” The nicknames will be “Sacramento
State” and “Sac State.” No other names will be used
(CSUS, Sacramento State University, Cal State Sacramento, etc.)
Media are encouraged to use “Sacramento State” in
all references, except in headlines and other situations where space is
limited, in which case “Sac State” is preferred.
A new identity package that utilizes the nicknames is being created. Specific
guidelines about how the formal name and nicknames should be presented,
and how they should interact with one another, in both printed and electronic
material are being developed. These should be available by mid-summer.
Under the adopted name system, the formal name will be used primarily
on formal documents, including diplomas. “Sacramento State”
will be used on materials created for general audiences, while “Sac
State” may appear on materials for audiences that are highly familiar
and close to the University, such as alumni.
The decision follows an extensive campus and community process that began
early last year with town hall meetings hosted by Sacramento State President
Alexander Gonzalez. The process continued through Web- and paper-based
surveys, a random survey of 2,696 students as they registered for fall
classes, and consideration of research and materials by a campus committee.
President Gonzalez then consulted with various campus groups before determining
that a change of the formal name of the University, which had been recommended
by the campus committee, did not have the necessary support.
The new naming system does not require approval by the CSU Board of Trustees.
It will be used immediately whenever practical, and will be fully phased
in over the next year so that campus units can deplete current stocks
of printed material.
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