Capital University News, California State University, Sacramento
January 25, 2005
President: Name, academics, budget on spring agenda
Sacramento State President Alexander Gonzalez said last week
that the University would seek a formal name change from the CSU Board of Trustees
The announcement was made during Gonzalez’ spring address to the campus
community in the University Union Ballroom. The half-hour talk also touched
on the campus’ budget situation, progress on the University’s Destination
2010 initiative, and facilities news.
Gonzalez said he would ask the Board of Trustees to change the name of the University
to “Sacramento State University,” with the two acceptable nicknames
being “Sacramento State” and “Sac State.” It is an endorsement
of the recommendation made by the campus branding committee, which had looked
at the results of surveys and focus groups of both the campus and the community.
The 18-member committee – with student, faculty, staff and community representation
– is chaired by communication studies professor Barbara O’Connor.
The group suggested a name scheme that fit with the general preference of thousands
of survey respondents, had precedent among other CSU campuses and had historical
roots – the campus was originally called “Sacramento State College.”
The change must be approved by the CSU Board of Trustees before it is official,
and before it should be regularly used by campus units.
Along with the proposed name change, the President said, the campus will be
developing a consistent brand with a look that is easily recognizable on and
off campus. There will be a new campus mark, or logo, as well as guidelines
for print and electronic communications so that all campus units are clearly
part of the larger University.
“This is the sort of thing that large organizations must do,” Gonzalez
said. “Many experts today talk about the ‘cluttered media environment’
– and an integrated, common look is one way to break through that clutter
and make sure people get our message.”
Gonzalez also talked about the University’s evolving Destination 2010
initiative, which seeks to make Sacramento State a destination campus for the
West and a flagship campus of the CSU system. Plans include new, apartment-style
residence halls, a state-of-the-art arena and wellness center, energized student
programs and a boost in scholarships.
Gonzalez said talks have begun about how to align the University’s academic
program with Destination 2010, and that an overall campus action plan is nearly
He also reiterated the initiative’s over-arching goals: 1) Foster excellent
academic and student programs, 2) Build a welcoming campus, 3) Create a dynamic
physical environment, and 4) Develop community support. “My continuing
promise to all of you is that I will work tirelessly to make them happen, and
my entire administration will work to create the type of campus that allows
all of you to succeed,” he said.
As for the next budget year, Gonzalez said the news appears to be positive.
The governor, he said, had recognized that “As an investment, the CSU
is certainly a very good one for California,” and had proposed a budget
in keeping with the Compact he made with the CSU last year.
The governor’s budget calls for a 4.4 percent budget increase, following
three years of budget cuts. Included in that is 2.5 percent for enrollment growth
and a 3.5 percent compensation increase for faculty and staff.
He noted that the budget proposal is now with the State Legislature, and negotiations
over a final budget often extend into the new fiscal year, which begins in July.
On facilities, Gonzalez said the campus was moving forward on a number of fronts.
He said an architect should be chosen for the Recreation, Wellness and Events
Center by March, and that construction should begin on the oft-delayed third
parking structure near Hornet Stadium in either April or June.
The Academic Information Resource Center near the University Library should
be done by March or April, he said. And a new Bookstore should be under construction
near the University Union sometime in the fall semester. New signage, designed
by faculty and students in the College of Arts and Letters, should be installed
in the next couple years.
Other ideas, many of which came out of his discussions with the campus community,
are in the formative stage, Gonzalez said. These include a faculty/staff daycare
facility at the site of the former California Youth Authority site south of
Highway 50, a hotel/conference center, expanded eateries, and additional student
Early in his talk, Gonzalez also acknowledged the recent passing of numerous
people who had dedicated their careers to the University, including “Dean
of Deans” William Sullivan, communication studies professor Leah Vande
Berg, retired music professor Gene Savage, retired physics professor Homer Ibser,
and retired social work professor Sol Spector.
Gonzalez also spoke of Congressman Robert Matsui, who recently passed away,
calling him “a great friend of this University, as well as a great advocate
for this region.” And he offered the University’s sympathy for those
affected by the recent devastating tsunami.
He also thanked the University community in general for their work on behalf
of students, adding “I want to remind you that we’re all engaged
in a great educational enterprise – offering opportunity and helping prepare
tomorrow’s leaders. We should all be very proud of what we do.”
California State University, Sacramento Public Affairs
6000 J Street Sacramento, CA 95819-6026 (916) 278-6156
California State University, Sacramento Public Affairs
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