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March 6, 2002

Exhibit redesigns everyday things

Photo of elderly man dancing with young girlA new exhibit at California State University, Sacramento highlights efforts to transcend the limitations of age through product design. "Universal Design: Designing for an Aging Society," is on exhibit 10 a.m. - 3 p.m., Monday - Friday, March 12 - 22 at the Design Gallery in Mariposa 4000.

The exhibit features an artist reception and talk with two designers, Brian Donnelly, director of mature marketing research and development at Praxis Product Design, and Neil Goldberg, president of Praxis Product Design, at 5:30 p.m., Thursday, March 14 in Mariposa 1000. The exhibit also includes a series of images by the internationally acclaimed photographer Ed Kashi.

"My goal in using Kashi's images is to establish an emotional connection between the products and environments displayed in the exhibit and the people they are intended to help," says Donnelly.

More than 34 million people in America are age 65 or older. In California, there are 3.7 million residents over the age of 65.

The exhibit explores the evolution of "Universal Design" - it's roots and its current impact on the design of products and environments which respect the broadest possible spectrum of human abilities: physical, psychological and social. Ron Mace, a pioneer in the disability rights movement, coined the term Universal Design in 1988.

"It is an approach to design that incorporates products as well as building features that, to the greatest extent possible, can be used by everyone," Mace says.

For more information about "Universal Design, Designing for an Aging Society," call (916) 278-3962. Media assistance is available by contacting CSUS public affairs at (916) 278-6156.


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