April 8, 2008

Film examining Latino image to be screened
at Sacramento State’s Serna Center
Director will present and discuss documentary

Photo: Brown is the New Green: George Lopez and the American Dream.

An examination of how media and marketers are shaping America’s perceptions of Latinos is featured in filmmaker Phillip Rodriguez’ short documentary entitled, “Brown is the New Green: George Lopez and the American Dream.” Rodriguez will visit Sacramento State at noon, Monday, April 14 in the University’s Hinde Auditorium to present and discuss his film. The presentation is free and open to the public.
Rodriguez’ film features actor/comedian George Lopez—known as the lead actor in the successful television comedy “The George Lopez Show”—and his affect on the mainstream image of Latinos in the United States. The documentary also explores Lopez’ efforts to present an entertaining persona along with a positive Latino character.
The film also features interviews with a variety of influential Latinos, including author Arlene Davila, media activist Alex Nogales and actor Bill Dana. Additionally, the documentary includes conversations with members of the Latino youth market.
For more information, visit www.csus.edu/sernacenter or contact the Serna Center at (916) 278-4512. For media assistance, contact the Sacramento State Public Affairs office at (916) 278-6156.