Marketing professor Craig Kelley has
been selected to receive this year's Scholarly Achievement
Award at California State University, Sacramento.
Kelley will receive his award and give the 2001-2002 Scholarly
Achievement Award Lecture on "Click, Click, Clack: Lesson
Learned from the E-Marketing Experience" at 4 p.m., Wednesday,
May 8 in the University Union Hinde Auditorium. A reception
will follow in the Union Lobby Suite.
In his talk, Kelley will look at the past, present and future
of the dot.com phenomenon. He'll discuss why it started, what
caused the shakeout of the last few years and where it's going.
Kelley will incorporate some of his research on the quality
of customer service on the Internet.
Kelley is the 41st recipient of the award, which is given
annually to a CSUS faculty member who has made significant
contributions to a discipline through scholarly activity,
creative or artistic endeavors, research and publication.
He also received the University's Outstanding Teaching Award
Kelley has written more than 100 journal articles, conference
proceedings, book chapters and other instructional materials.
He is the editor of the Journal of Marketing Education.
More information is available by contacting the CSUS public
affairs office at (916) 278-6156.
For further information, send an e-mail
public affairs at (916) 278-6156. For ticketed events, call
the CSUS Ticket Office at (916) 278-4323.