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April 25, 2002

Professor honored for scholarly achievement

Marketing professor Craig Kelley has been selected to receive this year's Scholarly Achievement Award at California State University, Sacramento.

Kelley will receive his award and give the 2001-2002 Scholarly Achievement Award Lecture on "Click, Click, Clack: Lesson Learned from the E-Marketing Experience" at 4 p.m., Wednesday, May 8 in the University Union Hinde Auditorium. A reception will follow in the Union Lobby Suite.

In his talk, Kelley will look at the past, present and future of the dot.com phenomenon. He'll discuss why it started, what caused the shakeout of the last few years and where it's going. Kelley will incorporate some of his research on the quality of customer service on the Internet.

Kelley is the 41st recipient of the award, which is given annually to a CSUS faculty member who has made significant contributions to a discipline through scholarly activity, creative or artistic endeavors, research and publication. He also received the University's Outstanding Teaching Award for 1999-2000.

Kelley has written more than 100 journal articles, conference proceedings, book chapters and other instructional materials. He is the editor of the Journal of Marketing Education.

More information is available by contacting the CSUS public affairs office at (916) 278-6156.


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