August 29, 2001
Capital Public Radio to expand news & information
Capital Public Radio, a regional source
for in-depth news and information, will soon be increasing
its commitment to news and information programming for the
communities it serves.
On Aug. 25 the board and management determined that news and
information programming needed to increase to meet the interests
of the audience. While the program and implementation schedule
won't be finalized for another few weeks, CPR President and
General Manager Michael Lazar says that the changes are a
direct result of listener input and audience research.
"We've increasingly received inquiries asking why the
capital city of the world's fifth largest economy doesn't
have a day-time National Public Radio (NPR) news and information
station. We can better serve our current news audience, as
well as attract those people who are demanding this programming
by filling the daytime hours between 'Morning Edition' and
'All Things Considered' with other intelligent news, analysis
and listener call-in programs, such as NPR's 'Talk of the
Nation. Sacramento may well be the largest market in the country
that still doesn't have a daytime NPR news/talk station."
Capital Public Radio currently provides daytime news and information
programming on its other stations in Stockton and Tahoe City.
According to Lazar, "We would love to have a third Sacramento
station so that we could provide full-time classical, jazz
and news services. But the cost of purchasing a radio station
is in the millions of dollars. We're looking, but the price
tag is daunting. We're still committed to our evening and
weekend jazz service, and we'll be looking for opportunities
to enhance that tradition." CPR's annual free jazz concert
series in Old Sacramento begins Sept. 5 for five consecutive
Wednesdays from 6 to 8 p.m.
Capital Public Radio serves more than one quarter million
listeners per week with classical music, jazz and in-depth
news and information programming. CPR operates five listener
supported non-commercial public radio stations. KXPR 90.9
(Sacramento), KXJZ 88.9 (Sacramento), KXSR 91.7 (Groveland),
and KKTO 90.5 (Tahoe City) are licensed to California State
University, Sacramento. KUOP 91.3 (Stockton) is licensed to
University of the Pacific.
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