Sacramento State unveiled a bold new logo and formal seal
today at a campus rally featuring campus and community leaders, giveaways and
The new logo-a torch with intertwined S's burning above a
river-symbolizes Sacramento State's role in the Capital Region as a place of
leadership and opportunity. The formal seal incorporates the logo, the formal
name of the University and its founding year.
"In a simple and dignified way, these new
marks express many of the things this University values: life-changing opportunities
for future leaders, a dedication to great teaching, and pride in our campus
and community," said Sacramento State President Alexander Gonzalez. "These
values are also at the heart of our Destination 2010 initiative, which seeks
to make Sacramento State a premier metropolitan university and a destination
campus for the West."
event in the University Union was emceed by Channel 31's Chris Burrous and
included Sacramento City Councilmember Steve Cohn presenting a council resolution
declaring Sept. 1 "Sacramento State Day." The unveiling was followed
by a celebration in Serna Plaza with a live broadcast by radio station V101.1.
of hats, shirts and other items featuring the new logo were given away.
The Hornet Bookstore, which provided some of the giveaways, also had items
available for sale by early afternoon. Free refreshments were provided by University
Enterprises, the non-profit business entity of the University.
The logo and
accompanying graphics make up a new identity package that will be used to
ensure that Sacramento State print, web and other products have a consistent
look. That, in turn, will help the University better share its success stories
with the public, raise its visibility and build support for its programs.
The logo and other marks were developed by Berkeley-and Honolulu-based
Osaki Design. In creating the new look, Osaki worked with a campus committee
made up of faculty, staff, student and community representatives. The final
identity package is based on hundreds of pages of campus-generated research
and documents, as well as meetings with nearly 500 students, alumni, faculty,
staff and community members.