September 1, 2005

Sacramento State debuts
new logo and graphics package

Graphic: Sacramento State's new logo
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Sacramento State unveiled a bold new logo and formal seal today at a campus rally featuring campus and community leaders, giveaways and music.

The new logo-a torch with intertwined S's burning above a river-symbolizes Sacramento State's role in the Capital Region as a place of leadership and opportunity. The formal seal incorporates the logo, the formal name of the University and its founding year.

"In a simple and dignified way, these new marks express many of the things this University values: life-changing opportunities for future leaders, a dedication to great teaching, and pride in our campus and community," said Sacramento State President Alexander Gonzalez. "These values are also at the heart of our Destination 2010 initiative, which seeks to make Sacramento State a premier metropolitan university and a destination campus for the West."

The noontime event in the University Union was emceed by Channel 31's Chris Burrous and included Sacramento City Councilmember Steve Cohn presenting a council resolution declaring Sept. 1 "Sacramento State Day." The unveiling was followed by a celebration in Serna Plaza with a live broadcast by radio station V101.1.

Hundreds of hats, shirts and other items featuring the new logo were given away. The Hornet Bookstore, which provided some of the giveaways, also had items available for sale by early afternoon. Free refreshments were provided by University Enterprises, the non-profit business entity of the University.

The logo and accompanying graphics make up a new identity package that will be used to ensure that Sacramento State print, web and other products have a consistent look. That, in turn, will help the University better share its success stories with the public, raise its visibility and build support for its programs.

The logo and other marks were developed by Berkeley-and Honolulu-based Osaki Design. In creating the new look, Osaki worked with a campus committee made up of faculty, staff, student and community representatives. The final identity package is based on hundreds of pages of campus-generated research and documents, as well as meetings with nearly 500 students, alumni, faculty, staff and community members.

More:, or Public Affairs at (916) 278-6156.


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