October 8, 2007

Student election contest designed to increase awareness, fight apathy and fatten wallet

The 2008 presidential election year is just months away; and candidates have been traveling the country looking for financial support and votes. Sacramento State’s Associated Students are running another kind of campaign to help fight voter apathy and promote student body elections.

ASI’s “Student Election Campaign Contest” is asking students to create two slogans for spring 2008 student office elections. Students are asked to 1) attract candidates to run for office and 2) encourage students to vote. The winner will receive $1,000. All entries must include a design for T-shirts, posters, flyers, buttons, banners and two promotional items chosen by the applicant. The ASI logo must also be included in the design.

In years past, ASI created a voting campaign to promote the student body elections, but after running its “Vote smart—don’t trash your vote” campaign two years in a row, student body voter turnout declined from 13 percent the first year to 6 percent last year.

“This year we are allowing students to design the campaign in hopes of getting more students involved,” ASI marketing coordinator Angela Hong says.

Students can work in groups and can be from any major, although Hong points out “it’s great for graphic design and marketing majors because they can use the work for their portfolios.”

“Our plan is to be visible, to let students know all that ASI has to offer,” Hong says.

The deadline for submissions is Nov. 2. A panel of Sacramento State staff and students, as well as ASI staff and board members, will select the top five entries. Sacramento State students will then have the opportunity to vote for the winning design. The winner will be announced at the Nov. 14 ASI board meeting.

Contest rules and regulations can be viewed on the ASI web site at www.asi.csus.edu. For more information, contact ASI at (916) 278-2624.