October 20, 2004

Annual faculty lecture –
Business education’s bottom line

Photo: Craig Kelley
Craig Kelley
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Sacramento State marketing professor Craig Kelley will discuss criticism of business education and the challenges of making business classes matter when he delivers the annual John C. Livingston Lecture at 3 p.m., Tuesday, Nov. 2 in the University Union Ballroom.

Kelley’s talk, “Structuring Business Education to Meet the Needs of Business Practitioners,” will explore various critiques that business education isn’t linked very well to business practice. Kelley will make a case that business schools need to change both their academic programs and the way they operate.

The talk will be followed by a reception.

The Livingston Lecture is among the most prestigious recognitions of academic excellence at California State University, Sacramento. It is named in honor of the late Jack Livingston, a respected Sacramento State government professor and faculty leader from 1954 to 1981. Livingston is remembered as an inspiration to both faculty and students.

The annual lecture recognizes a faculty member who has played an active role in the life of the University and shown a strong commitment to students, while remaining active in creative and scholarly activities. It is organized by the Faculty Senate.

Kelley, who came to Sacramento State in 1985, is the only professor to receive the Outstanding Teaching Award from the College of Business Administration twice. He’s known for helping students land jobs, both through his ties to business and by teaching real-world skills such as making sales on the golf course.

Media assistance is available by contacting Sacramento State public affairs at (916) 278-6156.

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