New Sacramento State Logo
Logo
& Identity Sacramento State's new identity package debuted at the beginning of the Fall 2005 semester. New supplies such as letterhead and business cards can be ordered at this time, though campus units are encouraged to deplete current stock before ordering. Website templates are also available at www.csus.edu/web. Questions? Contact Public Affairs at 278-6156 or infodesk@csus.edu. |
Identity Package History
Firm continues work on new logo, identity package
Progress report – May 2005
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After
reviewing proposals from across the country, a campus committee selected
Osaki Design to develop
a new logo and identity package for Sacramento State. New products such
as business cards and website graphics be available by the Fall 2005
semester.
The firm, with offices in Berkeley and Honolulu, has done similar work
for the University of Hawai’i, where it developed the popular
“H” logo, and San Diego State University, where it helped
reach consensus and developed a new design for the once-controversial
Aztec mascot.
Among its other high-profile clients have been numerous NFL teams, including
the Tampa Bay Buccaneers and San Francisco 49ers. Osaki Design has also
worked with the National Hockey League, Kristi Yamaguchi’s Always
Dream Foundation, Aloha Shoyu Company, Blue Sky Communications, Kaanapali
Resorts, and the HGEA-Hawaii Government Employees Association, among
many others.
The identity package project is part of the University’s effort
to improve its reputation, build community support and improve student
recruitment through consistent communication. Such work is common among
large organizations, including universities, as a way of clearly sharing
their priorities and strengths with the public.
Osaki was selected by a campus committee, with representatives from
across campus and from the community. The contract is for $34,000.
“This is something the University has needed for a long time and
with the campus community’s participation, we’re expecting
great results from Osaki Design,” said Sacramento State Vice President
for Advancement Carole Hayashino. “Osaki’s past work is
impressive, but equally impressive is the experience working with public
universities. They’ve always focused on making sure that all interested
campus and community constituencies have the chance to participate in
the process.”
Osaki will pursue an aggressive timeline, which will include reviewing
existing research, conducting its own research and developing a new
campus logo and guidelines by the end of August. It will also begin
exploring how the University’s athletics identity and general
campus identity package can complement one another. Concepts will be
reviewed by the Branding Committee and various campus groups. The final
logo is expected to be unveiled to the campus community at the start
of the fall semester.
To get started, Osaki representatives have begun interviewing individuals
and small groups of campus and community members. The firm is also soliciting
input by e-mail. These meetings will continue over the next few weeks.
Following the development of the campus logo, Osaki will develop a campus
identity package that includes such things as font use, color guidelines,
business card designs and more. The firm will identify a focused identity
for the campus, which will describe the University’s strengths,
attributes, personality and value for key audiences. It will also create
campus website templates and prototype print ads, among other things.
Most,
if not all, of the work should be completed by September. Detailed guidelines
and graphics related to the new identity package will be available at
that time.
The University will begin implementing parts of the new identity package
over the summer. Other parts of the new package will be phased in more
slowly to allow units to use existing stock of such things as letterhead
and business cards.
While related, identity package work is not part of the University’s
name change proposal, and Osaki Design is not involved with that proposal.
More information, as it becomes available, will be posted here.
Why does Sacramento State need an identity package?
Sacramento
State is an important asset to this community and state, and
we have to do a better job telling our many success stories.
We have to explain the new vision and direction for Sacramento
State. Many of the goals laid out in the University’s
broad Destination 2010 initiative are dependent on understanding
and support from our alumni and the community. |