History Style Guidelines   Athletics  
November 2000

California State University, Sacramento unveiled a new Hornet logo at a noon rally on Thursday, Nov. 2.

Over the years, there have been many images used to identify CSUS Intercollegiate Athletics and the University mascot, the Hornet. As the institution has continued to grow, the University has recognized the need for a strong and consistent image.

"It was felt by many people on campus that the previous mark was no longer serving the needs of the University or accurately reflecting the recent growth and direction of the athletics program," CSUS Athletics Director Debby Colberg said. "The time had come to create a professional, current mark that could better represent this institution as CSUS heads into the new century."

The process of identifying an image that best represents the characteristics of CSUS was undertaken by a diverse cross section of the University community.

Working with SFX Sports Group (a company that has worked with more than 200 universities and professional sports franchises, including recent work with the University of North Carolina, Penn State and UCLA), the University community provided input for a consumer profile detailing an overview of the school's history as well as a broad list of University objectives in creating a new mark. The cooperative effort formulated the design of a single mark that would help solidify the University's visual communication to the region and nation. In addition, the new mark allows the institution the ability to generate greater equity from its new Hornet brand through areas such as licensing and trademarking.

"This new logo is important to our students because it's really a bold logo and a bold statement of where our athletics program and the University as a whole are going in the future," said CSUS Associated Students President Jason Bryant.