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YES, we are tree-huggers
As if there were any doubt, the results of a survey by Sac State Marketing professor Dennis Tootelian prove that Californians are indeed a special breed
- 63 percent of survey respondents have hugged a tree.
- 99 percent have barbecued or eaten barbecued
chicken, turkey, lamb or salmon, while 83 percent have barbecued or eaten barbecued
fruit or vegetables.
- 70 percent have visited a winery.
While the survey, for the state's California Grown marketing campaign, disproves one California
stereotype-only 24 percent of respondents
have ever surfed-it suggests that other perceptions about Californians may not be far off the mark. For example, 67 percent have called someone "dude," and 71 percent have used the word "awesome" to describe something they've tasted.
Tootelian conducted the survey for the California Grown campaign in February as a lighthearted way to support the image of free-thinking Californians presented in the "California Grown" television commercials, billboards and in-store signage.
»» More: www.californiagrown.org/content/media_latestpr.asp
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