Though you won’t find it identified as such in its many
museum listings, the World Famous Asphalt Museum
specializes in tongue in cheek.
Located in a corner of a Sac State office, the “museum,”
which bears an eerie resemblance to a bookcase, features an
assortment of asphalt chunks from various highways, byways
and even the Appian Way. But despite its less than imposing
presence, it has drawn international attention from newspapers,
television stations and radio stations as far away as Australia,
based largely on its hyperbole-laced web page.
The museum’s curator, also known as computer science
professor Scott Gordon, says the 15-year-old museum began as
a road-trip lark. “We’d see signs for these funky museums and
thought, ‘What kind of a museum could we have?’” He decided
on asphalt and picked up a piece from each road they traveled—
the original Route 66, Highway 70, Highway 40, etc.
After the trip, Gordon assembled and labeled the specimens
in a partitioned box, which is now referred to as the
“Old Wing” of the museum.
“It was silly. A real museum wouldn’t be organized by highway,”
he says.
The fame of the World Famous Asphalt Museum might not have gone beyond the professor’s colleagues were it not for an actual academic exercise. “I was learning how to do web pages and decided to make a web page for the asphalt museum,” Gordon says. The inside-joke soon became a lesson in the power and preposterousness of the Internet.
“I started getting e-mails from people all over the world. Yahoo thought it was a realmuseum and listed it as a wine country attraction.”
Gordon also got serious scientific inquiries from Eastern Europe. “I tried to be polite in responding—I didn’t want to offend anybody.
But if you saw the museum it would be immediately clear that I don’t know anything about asphalt. It grew into a sort of Internet satire.”
And Gordon is definitely in on the joke. He has an I.D. badge that identifies him as “World Famous Asphalt Museum Curator Dr. V. Scott Gordon.” And the museum is guarded by a tiny lion statuette, a gift from his mom who said, “All museums have a lion at the entry.” He also responds, accurately, to all requests for information from indexes of major museums and collections. “When they ask how many ‘acres’ the museum site is, I list ‘three feet.’”
While the museum stays compact, the asphalt collection continues to
grow as friends bring back samples from their travels to places like India
and Tasmania.
