Sacramento State has joined Giving Tuesday, Dec. 3, a first-of-its-kind effort that will harness the collective power of a unique blend of organizations to transform how people think about, talk about and participate in the giving season.
Coinciding with the Thanksgiving holiday and the kickoff to the holiday shopping season, Giving Tuesday will inspire people to take collaborative action to improve their local communities; give back in better, smarter ways to the charities and causes they support; and help create a better world. Taking place Dec. 3 – the Tuesday after Thanksgiving – Giving Tuesday will harness the power of social media to create a national day dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.
Sacramento State joined the Giving Tuesday movement to engage our community of alumni, students, faculty, staff and friends to pause during this busy time of year and give back to the university that has had an impact on their lives and future.
“Many of our alumni were the first in their families to attend college, and that’s still true for a lot of our students today. They succeed thanks to the contributions of donors to their academic programs, scholarships and many other areas,” notes John Abbott, MA ’04, president of the Sacramento State Alumni Association. “Opportunities like Giving Tuesday allow supporters to ‘pay it forward’ and ensure these resources are available for generations to come.”
“Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving to Sacramento State, we embraced it and have been met with an enthusiastic response from alumni, donors and even students,” says Vince A. Sales, vice president of University Advancement. “In fact, the University Foundation even voted to issue a matching challenge grant of $10,000 to encourage new donors, students, recent graduates, faculty and staff to give back through this effort.”
Currently, more than 6,500 corporate and nonprofit organizations have committed to participate in the initiative nationwide. “Giving Tuesday is the counter to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday season should be about community and not just consumerism,” says Margot Shinnamon Bach ’72, Sacramento State Alumni Association past president.
Those who are interested in joining Sacramento State’s Giving Tuesday initiative can visit www.csus.edu/ua/givingtuesday
. For more information about the Giving Tuesday movement, visit www.givingtuesday.org
or follow #GivingTuesday on Twitter.
Office of Alumni Relations and Annual Giving
6000 J Street, Sacramento, CA 95819