Office of Public Affairs and Advocacy

Colors

Consistent use of the Sacramento State color palette contributes to a cohesive and unified look of the Sacramento State identity across all relevant media. Numbers indicated on each color swatch refer to the Pantone Matching System (PMS) ink colors.

Primary Color Palette

The primary colors consists of 

     
      Pantone 343C             Pantone 4515C     

      Pantone 872

      Metallic Gold

      (optional substitute     

      for PMS 4515)

          Black        

The consistent representation of these primary colors help reinforce the distinctiveness of the University image. The signature can only be reproduced in these primary colors.

The primary colors should be used whenever possible and should always be the dominant color scheme to the secondary palette.

Secondary Color Palette

The Sacramento State primary color palette is extended by using specifically defined secondary colors. This palette was designed to allow individual departments to choose from a variety of colors while maintaining a uniform color palette across the Sacramento State campus. Secondary colors can serve to organize, differentiate and clarify content, as well as emphasize details. The secondary colors are divided into two groups, dark and light, and only colors from one group are used in addition to the primary colors. Remember to use only darker ink colors for text.

The primary colors should be used whenever possible and should always be the dominant color scheme to the secondary palette.

Secondary Expanded Dark
             
Pantone 117 Pantone 465 C 
Pantone 730 C
Pantone 4505 C  Pantone 7532 C  Pantone 7414 C  Pantone 202 C
             
Pantone 5275 C Pantone 303 C  Pantone 5405 C  Pantone 5773 C  Pantone 444 C  Pantone 616 C  Warm Gray 11 C 





Secondary Expanded Light
             
Pantone 110 C
Pantone 131 C
Pantone 146 C Pantone 4505 C Pantone 140 C Pantone 153 C Pantone 187 C
             
Pantone 5265 C Pantone 7470 C Pantone 653 C Pantone 384 C Pantone 5555 C Pantone 611 C Cool Gray 11 C
    


Expanded Dark Palette
COLOR         PANTONE R-G-B
C-M-Y-K

HEX

  343 C 0-87-61 98-0-72-61 00573D
  4515 C 200-178-109 0-9-50-24 C8B26D
  Black 0-0-0 75-68-67-90 000000
  117 C 206-157-0 0-18-100-15 CE9D00
  465 C 185-156-107 20-32-58-0 B99C6B
  730 C 172-112-61 0-38-78-29 AC703D
  4505 C 155-137-72 0-15-78-36 9B8948
  7532 C 101-82-64 0-17-50-65 655240
  7414 C 191-101-22 0-46-100-11 BF6516
  202 C 137-32-52 0-100-61-43 892034
  5275 C 87-82-126 60-47-0-30 57527E
  303 C 0-52-77 100-11-0-74 00344D
  5405 C 62-100-126 58-17-0-46 3E647E
  5773 C 147-152-113 9-0-43-38 939871
  444 C 123-133-138 15-0-15-42 7B858A
  616 C 215-210-157 0-2-35-9 D7D29D
  Warm Gray 11 105-93-84 0-17-34-62

695D54


Expanded Light Palette
COLOR         PANTONE R-G-B C-M-Y-K
  110 C 219-174-0 0-12-100-7
  131 C 212-145-0 0-32-100-9
  146 C 159-96-0 0-43-100-33
  4505 C 155-137-72 0-15-78-36
  140 C 122-86-15 0-27-100-54
  153 C 192-102-0 0-46-100-18
  187 C 179-27-52 0-100-79-20
  5265 C 67-59-103 77-70-0-40
  7470 C 0-102-131 80-15-0-45
  653 C 42-86-143 100-62-0-20
  384 C 139-144-0 18-0-100-31
  5555 C 110-141-130 43-0-34-38
  611 C 216-204-70 0-1-92-11
  Cool Gray 11 98-100-105  0-2-0-68