Consistent use of the Sacramento State color palette contributes to a cohesive and unified look of the Sacramento State identity across all relevant media. Numbers indicated on each color swatch refer to the Pantone Matching System (PMS) ink colors.

Primary Color Palette

The primary colors consists of 

Pantone 343C	Pantone 4515C	Pantone 872       Metallic Gold       (optional substitute            for PMS 4515)	Black

The consistent representation of these primary colors help reinforce the distinctiveness of the University image. The signature can only be reproduced in these primary colors.

The primary colors should be used whenever possible and should always be the dominant color scheme to the secondary palette.

Secondary Color Palette

The Sacramento State primary color palette is extended by using specifically defined secondary colors. This palette was designed to allow individual departments to choose from a variety of colors while maintaining a uniform color palette across the Sacramento State campus. Secondary colors can serve to organize, differentiate and clarify content, as well as emphasize details. The secondary colors are divided into two groups, dark and light, and only colors from one group are used in addition to the primary colors. Remember to use only darker ink colors for text.

The primary colors should be used whenever possible and should always be the dominant color scheme to the secondary palette.

Secondary Expanded Dark
Pantone 117	Pantone 465 C	Pantone 730 C	Pantone 4505 C	Pantone 7532 C	Pantone 7414 C	Pantone 202 C
Pantone 5275 C	Pantone 303 C	Pantone 5405 C	Pantone 5773 C	Pantone 444 C	Pantone 616 C	Warm Gray 11 C

Secondary Expanded Light
Pantone 110 C	Pantone 131 C	Pantone 146 C	Pantone 4505 C	Pantone 140 C	Pantone 153 C	Pantone 187 C
Pantone 5265 C	Pantone 7470 C	Pantone 653 C	Pantone 384 C	Pantone 5555 C	Pantone 611 C	Cool Gray 11 C

    

Expanded Dark Palette
COLOR	PANTONE	R-G-B	C-M-Y-K	HEX
	343 C	0-87-61	98-0-72-61	00573D
	4515 C	200-178-109	0-9-50-24	C8B26D
	Black	0-0-0	75-68-67-90	000000
	117 C	206-157-0	0-18-100-15	CE9D00
	465 C	185-156-107	20-32-58-0	B99C6B
	730 C	172-112-61	0-38-78-29	AC703D
	4505 C	155-137-72	0-15-78-36	9B8948
	7532 C	101-82-64	0-17-50-65	655240
	7414 C	191-101-22	0-46-100-11	BF6516
	202 C	137-32-52	0-100-61-43	892034
	5275 C	87-82-126	60-47-0-30	57527E
	303 C	0-52-77	100-11-0-74	00344D
	5405 C	62-100-126	58-17-0-46	3E647E
	5773 C	147-152-113	9-0-43-38	939871
	444 C	123-133-138	15-0-15-42	7B858A
	616 C	215-210-157	0-2-35-9	D7D29D
	Warm Gray 11	105-93-84	0-17-34-62	695D54

Expanded Light Palette
COLOR	PANTONE	R-G-B	C-M-Y-K
	110 C	219-174-0	0-12-100-7
	131 C	212-145-0	0-32-100-9
	146 C	159-96-0	0-43-100-33
	4505 C	155-137-72	0-15-78-36
	140 C	122-86-15	0-27-100-54
	153 C	192-102-0	0-46-100-18
	187 C	179-27-52	0-100-79-20
	5265 C	67-59-103	77-70-0-40
	7470 C	0-102-131	80-15-0-45
	653 C	42-86-143	100-62-0-20
	384 C	139-144-0	18-0-100-31
	5555 C	110-141-130	43-0-34-38
	611 C	216-204-70	0-1-92-11
	Cool Gray 11	98-100-105	0-2-0-68