The official seal of the University includes the logo, the formal name and the year of Sacramento State's founding. It is the official symbol of the University, and all efforts should be made to ensure that it is presented with the dignity appropriate for such symbols. It is intended primarily for use on formal and legal publications of the University. The official seal should not be used as a department logo or design element. It should not appear, for instance, on publicity fliers, or newsletters. It may never appear in conjunction with the common name or nickname of the University.
The official seal is intended for use on formal materials and for formal occasions. Examples include diplomas, certificates or medals given on behalf of the University, programs for presentations by dignitaries and collateral for formal events. The official seal is also an option for campus business cards and letterhead.
To ensure compliance and proper use the official seal, all units planning to use it must obtain written and advance approval by contacting the Office of University Marketing at (916) 278-2140 or firstname.lastname@example.org. Please allow an approval time of five working days so that printing and other deadlines can be met.
The one color version can ONLY be reproduced in one of the four approved colors*: Sac State Green (PMS 343), Hornet Gold (PMS 4515), Hornet Gold Metallic (PMS 872) or black.
The sizes below indicate the smallest size at which the seal can be reproduced. Whatever the reproduction technique, be sure the seal is always legible at its size and can be clearly executed/reproduced. Pins, pens and the like are examples of exceptions. Minimum sizes have been established below.
To ensure visual integrity, there must always be a minimum amount of white or clear space surrounding the seal. This clear space must be kept free of other graphic elements.
The correct minimum amount of clear space shall be defined as “X”, as shown. The measurement “X” is equal to the height of “1947.” Please note these are only minimum measurements.
Shown here are examples of improper uses of the California State University, Sacramento official seal. The seal should always be used in the configuration in which it was designed and not combined or made part of other design elements. Always use the approved artwork and always follow these guidelines when using it. If you are unsure, please call the Office of University Marketing at (916) 278-2140 for guidance.