Student Leader Guides | Resources for Leaders | Campus Policies
Publicity
(Click Here for Printable Version) PLANNING A PUBLICITY CAMPAIGN GOALS: What are you trying to accomplish? Why should people come to your event?
BUDGET: How much is your budget for publicity? Are there ways to raise money?
TARGET AUDIENCE: Who is the event for? Tailor the publicity to fit the audience.
IDENTIFY MEDIA: What medium best reaches the audience? Flyer, box stuffer, voice mail, what? How can you best communicate the message?
TIMELINESS: Make a timeline for the publicity. Carefully plan out what you will do when.
CONSISTENCY: Use your logo or theme throughout all your materials. Consistency!
REPETITION: Brings recognition and recognition brings attendance.
LOCATION: Where will the publicity get the most attention? Choose high traffic and unique locations.
EVALUATION: Assess the publicity later. Ask on the evaluation “How did you hear about this event?”
IDEAS for PUBLICITY Sac State students know how to publicize and use the usual forms. What if you tried something different?
PAPER: Use a different size or shape. LOGOS: Use a slogan or logo. TABLE TENTS: You only need 75 to cover all the tables in the union. BUTTONS: Have buttons made to promote the event. STICKERS: Have stickers made to promote the event. SPECIAL INVITES: Make up special invitations and invite people that way. Address them and put them in their boxes.
BE CREATIVE! The more eye-catching something is, the better!
Information adapted from Occidental College-Office of Student Life |