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The Web Center for Social Research Methods has written a series of articles to consider the affects of how the choice of wording can affect the perception, interpretation, and response. Much of this material covers of being aware of unintended consequences, and to help make better decisions when creating a survey.
One of the highlights of this webpage from Dr. Ruth Palmquist, from the University of Texas, is to cite "10 Hints" for question design. Please scroll down to the middle of the page under the category "Instrument Design."