Office of the Vice President
The Division of University Advancement engages alumni and friends to build their affinity and investment in Sacramento State. As a division, Advancement leads and staffs two of the campus’ most important external stakeholder groups—the University Foundation at Sacramento State and the Alumni Association.
While composed of three integrated and synergistic units—1. University Development; 2. Alumni Relations and Annual Giving; and, 3. Advancement Communications and Stewardship—Advancement also plans and implements Commencement and its related events, and presidential events focusing on donor cultivation and stewardship.
The Division of University Advancement supports the University’s mission to transform lives by preparing students for leadership, service and success. Fostering greater connection between volunteers, alumni and the institution, University Advancement builds a fluid continuum of engagement, support and community outreach to enhance and reinforce activities that support students.
Within University Advancement, University Development plans and implements active and purposeful fundraising efforts that align with university-wide, college and department priorities to support student success, within the context of the University’s multi-year comprehensive campaign. The comprehensive campaign aims to double existing fundraising productivity benchmarks and has a working goal of $200,000,000 over an eight-year time frame.
Also under the division, Alumni Relations and Annual Giving programs build the foundation for a support for the University through volunteer time, financial support and by creating a network of ambassadors for Sacramento State. Integral to these efforts, the Alumni Association works collaboratively with this unit on multi-year plans focusing on direct engagement of alumni through robust chapter programming, events and activities.
Finally, Advancement Communications and Stewardship promotes the cultivation of deeper, more targeted and more engaged tiers of prospective donors and/or Alumni Association members, with the goal of engagement and private support for student-centered activities and programs. As part of its communications function, the unit enhances Advancement-focused communications that reinforce alumni and donor awareness and engagement through events, printed publications, and digital/electronic channels, including social media. With the comprehensive campaign, the unit will have strategic focus on producing campaign materials; developing messaging to donors, alumni and friends for specific fundraising priorities; crafting and leading communications strategies for the division within the context of the campaign and its key volunteers in the comprehensive campaign committee; and, integrating seamlessly all aspects of the division’s communications efforts utilizing events, printed publications, electronic and digital formats.
Vince A. Sales, Vice President, University Advancement
Vince currently serves as vice president for University Advancement at California State University, Sacramento. In this capacity, he oversees fund development, advancement communications and stewardship, and alumni relations. He was appointed to the position after working as associate vice president for development. As vice president for University Advancement, he also serves an executive officer for The University Foundation at Sacramento State.
Previously, Vince worked for Stanford University as director of development – Asia/Pacific, which allowed him to work with major and principal gift donors in the region. He also has held development positions at San Francisco State University, including campaign director, director of development, major and planned gifts, and director of development, corporations and foundations.
In addition to his work in higher education, Vince has served as an executive director and consulted for non-profit organizations such as CompassPoint, Asian Pacific Islander Wellness Center, Asian Pacific Fund and Leadership Education for Asian Pacifics, Inc.
Vince’s community work includes previous service on the board of directors of Asian Resources, Inc. (Sacramento), Horizons Foundation (San Francisco) and formerly with the Asian Law Caucus. He currently serves on the board of directors of the Asian Pacific Americans in Higher Education.
He completed his designation as a Certified Specialist in Planned Giving from the American Institute for Philanthropic Studies at California State University, Long Beach. Vince earned degrees from the University of California, Berkeley (BA, Mass Communications, with high distinction) and San Francisco State University (MPA, non-profit administration emphasis).