Where are they now?

Carol Ann Hackley

Carol Ann Hackley '61 (Journalism)
Retired professor, University of the Pacific

The next big thing is: I just saw a ‘floating car’ that can go from Los Angeles to Catalina! Wow! It was on "The Bachelor" and then I saw a story and photo about it in The Bee. It's good ‘on land and on the sea!’ Of course, the price-tag of $135,000 is beyond my pocketbook, but the ‘next big thing’ just might be this one!

My favorite source for news is: I enjoy reading The Bee (I was the college correspondent, when I was a student at Sac State!), and we watch Fox and ABC, and listen to KFBK and KGO.

I’m a fan of: Hand-written notes—a dying art! Unfortunately, email has obliterated the appreciation for spelling and grammar, and I've just heard that they are no longer teaching penmanship (cursive) in elementary schools. Oh, my—it seems not all of the ramifications of technology are good! I have a love/hate relationship with email, and love the instantaneous communication it allows. But, I get so many emails every day, it's hard to keep up with them. Even erasing them takes chunks of time!

One thing I learned at Sac State is: You can’t capture a four-year education in “one thing!” Thanks to my mom and Sac State, I have a real appreciation for the English language—grammar, spelling, etc. That has served me well in my career. I am co-author of Wordsmithing: The Art & Craft of Writing for Public Relations, which is being used in Sac State public relations courses and at other universities, as well as PR offices in companies and inswtituions. Writing is the bottom line.

As for the impact of technology on my field, public relations, it reflects the notion, as stated in the title of the book, "Now is too late!" Everything is so fast, the fine art of strategizing is a luxury most public relations practitioners cannot afford. For example, remember the "miracle on the Hudson River"? The cell phone photos provided instant "windows on the world" for news media, before the airline and its public relations staff could react. It's always better to be proactive, but that has become more and more difficult.

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