FALL 2012

The case for a college degree

Earning Degrees, not Debt
pg. 17

Psychology of Money
pg. 12

Beautiful fall day on campus with students going to class
The Buzz: Quick takes on campus happenings 2

The Case for a College Degree: Evidence of the value of higher education 6

Cash and Query: Exploring the psychology of money 12

Solid Foundation: Financial oversight yields high returns for students, donors and volunteers 15

Food for Thought: Healthy eating doesn’t have to cost you an arm and a leg 16

Earning Degrees, Not Debt: Campus programs help students manage money 17

Class Notes: Find out what’s new with your Sac State classmates 18

Alumni Profiles: On wheels or in trees, these businesses are swarming with Hornet pride 18


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home to more than 3,000 trees, offering
students an abundance of fall color to
start the semester.

President Alexander Gonzalez
From the President

WE RECENTLY FINALIZED Sacramento State’s budget for
this academic year, including preparations for another drastic
reduction in state support.

Like many of you, we have had to cut back at Sacramento
State in response to the ongoing economic crisis. No part of
our campus has been spared over the last few years, including
classes, maintenance and student support programs.

This year, the reductions total more than $11 million, as we
must be ready for possible “trigger” cuts that will be decided by
Proposition 30 on the November ballot.

I know that I am not alone in worrying about finances. Our University’s alumni, friends and
supporters are deeply embedded in the local community, so when the region’s economy suffers,
the Sacramento State family does as well.

This issue of Sac State Magazine addresses that theme. We have included stories on saving
money, managing money and the psychology of money. You can also find features on the value
our University provides to the community and the fiscal
benefits of a college education.

I want to assure you that despite the budget cuts,
we are doing everything we can to protect education
for our students. Campus budget decisions are based
on a comprehensive, University-wide perspective that
acknowledges the importance of the entire Sacramento
State experience.

Quality, affordable and accessible public higher education
provides immeasurable value to a community and
its people, and I appreciate everyone who is helping us fight for those ideals.

As members of the Sacramento State family, you also deserve a big “thank you.”

Once again, we reached our goal for private support of the University, students, faculty and
programs. We are particularly grateful for the support shown for our School of Nursing expansion
and the 33 percent increase in industry partnerships through our Corporate Associates

While these donations do not directly affect our budget, they do make the lives of our students
much better. Many of your contributions fund scholarships that keep students in school
or enhance academic programs in ways that state dollars cannot. In today’s economic climate,
that is especially important, and I appreciate your willingness to help our students.

Once again, we reached our
goal for private support of the
University, students, faculty
and programs.


Alexander Gonzalez

Alexander Gonzalez signature
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The Buzz

The Buzz | Fall 2012 3


Causeway Carriage image from the mid 1960s
At the fall 2007 Salute to Spirit event, former cheer and song leaders revisited the Causeway Carriage. From left to right are songleaders Karen Zunino-Papadopoulos (’88) and Judy Olive-Quattrin (’66 and ’99) with cheerleaders Tomi Aroz-Kiddoo (’86) and Rosanne Broussard-Cherry (’87 and ’88).
At the fall 2007 Salute to Spirit event, former cheer and song leaders revisited the Causeway Carriage. From left to
right are songleaders Karen Zunino-Papadopoulos (’88) and Judy Olive-Quattrin (’66 and ’99) with cheerleaders Tomi
Aroz-Kiddoo (’86) and Rosanne Broussard-Cherry (’87 and ’88).

Causeway Carriage: A treasured tradition

The Causeway Carriage ended up on the wrong side of the
Causeway more times than Judy Quattrin would like to remember.

The longtime perpetual trophy for the annual rivalry football game
between the Sacramento region’s two major universities—Sac State
and UC Davis—was a coveted prize for several seasons of Hornet
teams, says Quattrin, who was a cheerleader for the
Hornets before graduating in 1966 and later taught
on campus.

“Whoever won the Causeway Classic was awarded
the trophy for a year,” Quattrin says. “They used it as
a motivator and a symbol for years. They also used it in parades, at
halftime. For most of the alumni between 1960 and about 1995, they
all remember the Causeway Carriage.”

Business owner Jeri Striezik donated the 19th century Victorian carriage
to the Associated Students of Sac State in 1960. It was sent into
retirement in the mid-90s. Several Sac State sources reported UC Davis
representatives said the carriage had become too cumbersome and
expensive to transport back and forth between the two campuses.

Now more than 100 years old, the carriage is a valuable antique
according to Donna R. Jones, a curator of horse-drawn vehicles for
the California Department of Parks and Recreation. She inspected it in
2005 when a major restoration project was being considered.

“This is a very well-made carriage with gracefully
curving lines, hand-carved wooden details and scrolling
ironwork,” Jones wrote in her report.

These days the Causeway Carriage is safely tucked
away in a corner of Sac State’s campus, though it makes
occasional appearances at alumni gatherings.

The fragile carriage was replaced by a less elegant but more
utilitarian trophy made from a core sample taken by CalTrans from
the Yolo Causeway, the short stretch of Interstate 80 between the two
campuses. Though it lacks the charm of the Carriage, Hornet fans hope
the new prize spends the majority of its time on the “right” side of the

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Veronica Aguayo, Class of 2013
Q&A with…

Aguayo CLASS OF 2013


In two short years at Sac State, Veronica Aguayo ’10 (English) has
packed in a college career’s worth of campus involvement—finishing
her bachelor’s degree in English, beginning graduate school and, oh
yes, founding a sorority.

Aguayo’s effort, Sac State’s chapter of Zeta Sigma Chi, is now 22
members strong and on a mission to unify women from diverse
cultures to achieve success in education.

“We want to push education as a top priority, along with culture
and sisterhood and community service,” Aguayo says. “We’re constantly
striving to strengthen the bond between us as sisters and
we’re also striving to push one another to graduate college, enter the
workforce and get those internships.”

Q: What were the deciding factors that brought you to
Sacramento State?

A: For one, it’s really close to home. I like the small class size. All
of my professors have been very attentive to their students and I
really like that. I also knew I wanted to be a teacher and I heard that
Sacramento State had one of the best credentialing programs in the
state, so that was the ultimate deciding factor.

Q: Why did you decide to start the Zeta Sigma Chi sorority
chapter at Sac State?

A: I really wanted to feel like I was a part of something. I played
sports growing up and I was always part of a team. When I got to
college, being a commuter student, I wasn’t part of anything—I just
came to school, did my business and went to work or went home. As
soon as we got the sorority established, it was a sisterhood. It’s like a
family, for life.

Q: Why do you think it’s important to be involved in campus
organizations and activities?

A: You get to know so many people. You form those bonds and
those can lead to longtime friendships and windows of opportunity
for when you’re looking for a job or need those letters of reference.
Getting involved helps you stay focused on what you want to do and
gives you perspective.

Q: How do you think your experiences at Sac State outside of
the classroom will benefit you after you graduate?

A: The fact that Sac State is known for being one of the most
diverse campuses in California—diverse populations are the types
of students that I want to work with. Finding
out the issues that go on in their homes or the
mountains that they’ve overcome in order to
achieve their goals in education—that gives me
an insight into how I’m going to help the future
high school students that I’m going to teach.

Online Extra: To
watch a video
with Veronica
Aguayo, visit

Gerald Larson Theatre artifacts.

Theatre buffs and history fans have reason to applaud. The personal memorabilia of the late
theatre professor Gerard Larson is now center stage at Special Collections and University Archives.

The Gerard and Georgia Larson Theatre Collection documents more than 200 years of the art,
primarily from London’s Royal Theatre Haymarket district. It includes autographs, early playbills
dating back to the mid-18th century, original artwork and literature on 19th and 20th century plays
and staging.

The gift from Georgia Larson honors Gerard “Doc” Larson who taught at Sac State for 37 years.
He viewed collecting as a rare opportunity to “make tangible the ephemeral nature of theatre.”

The collection is available to the public by appointment by calling (916) 278-6144.

CCE’s community awareness day kicked
off with presentations by international student

For a slideshow featuring highlights of the collection, visit

The Buzz

The Buzz




Sacramento State’s first physical therapy doctoral candidates
are on campus this fall. The program was authorized last year
and 32 students were accepted into the inaugural class out of
more than 400 applicants. Sac State is the first school in the
California State University system to offer a doctorate in physical
therapy and the three-year program will fully replace the
current master’s curriculum by 2014. The new level of educational
training is designed to prepare graduates with the most
current training in the field and ensure the program meets
national accreditation standards.


Stephanie Brown Trafton spent her summer abroad, but she
wasn’t just sightseeing. Instead, she took a working vacation in
London, where the director of operations for Sac State’s athletic
department competed at the 2012 Summer Olympic Games,
placing eighth in the discus. Brown Trafton won a gold medal in
the 2008 Olympics in Beijing and placed first at the U.S. Olympic
Trials in Eugene, Ore. in June. Brown Trafton also manages the
Hornet track and field program’s booster organization The
Finish Line Club.


The One World Initiative is a new program bringing together
global engagement and education, both within the curriculum,
and the broader campus environment. The 2012-2013 theme,
“Global Perspectives on Water,” and its interconnectivity—as
the key to economies, as an expanse waiting for exploration, as
a tool or impediment, as a luxury and as a basic human need—
will be featured by faculty, staff and students in lectures, class
projects and special events to reflect how interdependent our
world really is. Upcoming events are listed at

Sac State is stretching its curriculum to Singapore. The College
of Business Administration is offering the University’s first off-
site, advanced degree program with its international master’s
degree in business administration. The program will prepare
students to become business leaders in the global marketplace
by focusing on finance, information technology management
and international management. The one-year program
combines online classes with accelerated face-to-face learning
activities. Details:


The surging Sac State baseball program has added a former
major leaguer to its dugout. Steve Holm was hired as the
Hornets’ hitting coach over the summer. As a big league catcher,
Holm appeared in 59 games over three seasons with the San
Francisco Giants and the Minnesota Twins during his 12-season
pro career. Sac State won a share of its first Western Athletic
Conference title in 2012 and hit .298 as a team.


Description: Entrepreneurship attracts dreamers and schemers,
business whizzes and inventive go-getters. The popular class
provides the essentials for those interested in owning or managing a
business. Students are led through the necessary steps in launching
a startup: analyzing personal and business goals, researching the
market, developing a marketing plan, determining what resources
are needed, determining cash flow and pro forma financial statements.
The outcome is a professional business plan and financial
package worthy of submitting to prospective investors.

Classwork: Sac State’s professors often call upon successful
entrepreneurs for lecture material and even as guest speakers to
offer day-to-day insights on the finer points of entrepreneurship.
Lindle Hatton has taught the entrepreneurship class for more than
20 years. He’s utilized the expertise of Shari Fitzpatrick, founder of
Shari’s Berries, and Sleep Train founder Dale Carlsen ‘84 (Business
Administration), among others. “I bring in Chris Chediak, who is an
intellectual property lawyer,” says Marsha Jeppeson, who taught the
course last spring. “He brings a ton of expertise that really complements
the students’ research. He has so much experience and gets in
front of a lot of things that young entrepreneurs would miss.”

Assignments: Hatton compels his students
to examine existing organizations that are
successful. ”I have them select two businesses
of their own preferences from
Inc. Magazine’s Top 10 list and profile
them,” Hatton says. “Why are they
appealing? Why would they look at
that business to emulate? It gives them
some perspective of what it takes to get
into that fast track.” For their final projects,
students—either in groups or individually—
design their own business plans.

Students say: “Professor Hatton’s course
gave us a lot of insight into the reality of
starting a business,” says Kris Hollinger, a
senior majoring in business with concentration
in entrepreneurship. “The speakers that
he brought in gave us real-life information
about owning and operating a business. I am
hoping to start my own business in the future,
and the information I received from his
class will be very useful in that regard.”

Professor Greg Mark’s family is the subject of ‘The Curse of Quon Gwon’, the first Asian American feature film.
Professor Greg Mark’s family is the
subject of ‘The Curse of Quon Gwon’,
the first Asian American feature film.

Entrepreneurship graphic. male figure with lightbulb head with Dollar sign illuminated within lightbulb.
Grandma’s gift: Heritage on film

The 1916 film is part of the National Film Registry

Gregory Mark remembers the day in 1968 when his grandmother
Violet took him to the basement of her Berkeley home and dusted off
three old reels of 35-millimeter film.

“She said, ‘You go do something with these.’”

Mark, a professor of ethnic studies and the
director of the Asian American
studies program, promptly had the film converted to 16mm, but he
didn’t find out what the movie was about until five years later at a
family Christmas gathering. More than 50 family members watched
The Curse of Quon Gwon, starring Mark’s grandmother, and several
other family members, in a love story that sees a young Chinese
American couple adjusting to the culture and customs in America.

After the initial family viewing, the film went back in storage for
more than 30 years. Then in 2005, it was dusted off, digitized and its
historic value fully realized when the Motion Picture Association of
America recognized it as the oldest Asian American film in existence.
The Curse of Quon Gwon was placed on the National Film Registry by
the Library of Congress in 2006.

“I get goose bumps talking about it,” Mark says. “To have this be a
part of my family legacy, it means a lot to the whole extended family.
There are three generations of our family
in the film and we didn’t really recognize
the historical significance of it until fairly

The film was written and directed in
1915 by Marion Wong, Mark’s great aunt,
who was inspired by a trip to China during
the Xinhai Revolution in 1911. She shot
scenes mostly outdoors in Oakland and Fremont, using equipment
from an unknown industry source. The 35-minute silent film offers
an unprecedented look at art, and life, through the eyes of a Chinese
American woman in the early 20th century.

The Curse of Quon Gwon made its big screen
debut in 1916 and returned to its Bay Area roots
in 2007 at the International Asian American Film

Sac State will celebrate the film this fall when
the President’s Committee to Build Campus Unity

Still frames from 1916 film, The Curse of Quon Gwon.
Online Extra:
For more
of the story
behind The Curse
of Quon Gwon, visit

6 SAC STATE MAGAZINE / Fall 2012 | Fall 2012 7

The case for a college degree
It’s the opposite of a cold case.
Evidence on the value of higher
education has been building for more
than two-and-a-quarter centuries.

Magnifying glass
When Thomas Jefferson—
father of the modern American public university
in addition to his Founding Father duties—
established the University of Virginia in 1819,
he initially resisted offering degrees, considering
them “artificial embellishments.” He soon
relented and ever since, earning a college degree
has been a milestone on the path to achieving
the American dream. But why?
What makes a University diploma
so valuable?

Jefferson saw education as the
means to a better society, one that
possessed the “art of reasoning.”
Today, college graduates are still the
building blocks for a better, more
informed society. But they are also an
infusion of talent into the workforce.

Backing that diploma are a range of
skills attained not only in the discipline they
study and the other courses they take, but in the
“co-curricular” activities they participated in—clubs, organizations,
sports—which complement their regular curriculum. And
they bring context from the social interactions they had with
other students, which introduced them to new experiences and

“In California today, what used to be possible with a high
school diploma now needs a bachelor’s degree,” says Karen Y.
Zamarripa, MPPA ’00, assistant vice chancellor of government
affairs for the California State University system. “There is an
expanded market and demand for skills. A college degree can
demonstrate capability and maturity, that you can communicate
and do math. And that’s not just for technical careers. All
disciplines need skills and training versus years

And there is a personal
payoff as well. People
with a bachelor’s
degree make 84 percent
more over a lifetime than
high school graduates,
according to a 2012
study by Georgetown
University’s Center
on Education and
the Workforce. That
translates to average
lifetime earnings of $2.3 million for a college graduate versus
$1.3 million for those with a high school diploma.

Recent trends indicate that possessing a degree may
also be helping graduates find employment. Another
Georgetown study found that while the unemployment rate
for recent college graduates was a disappointing 6.8 percent,
it was substantially lower than the rate for recent high school
graduates, 24 percent.

The rise of online
degree programs
and for-profit colleges seems at times to muddy
the water about the worth of a university degree
versus quick access to a diploma.

“There is a constant battle between the
pure customer service model and the standards
we have for educating students, which
often require everyone involved to make
adjustments,” says Charles Gossett, interim
provost and vice president for Academic

“Finding that balance between faculty and students
and administrators is an ongoing struggle. We’re
not simply giving students a certificate and sending them
out the door after having sat through so many hours of class. We
want them to know something.”

That means along with technical training in a discipline,
there is a strong case to be made for the experiences that set a
University degree apart—insisting that students take courses
outside their disciplines to build their knowledge in the arts,
the humanities, the hard sciences or the social sciences, and
encouraging participation in clubs or cultural activities as part of
a well-rounded college education.

“In California today,
what used to be
possible with a high
school diploma now
needs a bachelor’s

Karen Y. Zamarripa

composite Image of students involved in civic engagement

Lori Varlotta, Sac State’s vice president for Student
Affairs, has a message for those who look at college as a
strictly vocationally based enterprise.

“That’s not what a comprehensive university is about,”
she says. “When you invest in a four-year degree, the
investment is for the experience.

“There may be quicker or cheaper ways to get a
degree but our students are making a very
deliberate decision to get the college

A university
degree can be
a means to an end. A university
experience entails taking advantage
of the opportunities along the way
that add value.

“A college experience takes into
account what students do both in and
out of class,” Varlotta says. “At Sac State we
try to be really purposeful with what we offer
students outside the classroom. For example, tying a film
series in the Multicultural Center to something being taught in a
course, augmenting classes to include leadership training or
leadership practice, or perhaps offering community service
experience that helps to challenge or confirm some of the
theories that are being taught in the class.”

And while some might be quick to dismiss “college life” as
a frivolous distraction from the academic program, being
involved can actually be good for a student’s efforts to get a

“We have wonderful data that shows students
involved in high impact activities—being a residential
advisor, being involved with student
government, being the president or vice
president of a club or organization—outperform
their non-engaged student in just
about every matrix in terms of GPA, retention
or progress to degree,” Varlotta says.

“Parents may find that to be counterintuitive,
thinking that the busier you are the less time
you have to study, so you should cut back on your
activity. But being active causes students to be more
organized, to plan ahead and be more strategic. It helps
them make responsible decisions that then become part of their
decision-making as young adults.”

For Anette Smith-Dohring, workforce development manager
for Sutter Health, activity outside the classroom also indicates a
level of community involvement that is highly valued.

“Sacramento State graduates are very interested in their community.
They are also very invested. It shows in their work with
colleagues and it shows us they are in alignment with us as an

“Students are so busy with work and school. If they still take the
time to volunteer or lead an organization, that’s the kind of thing
we want to see. We are always looking for future leaders and
those that volunteer are ones we want to engage early.”

Phillip Ung ’07
(Government and History), a policy advocate for the Sacramento
office of California Common Cause, adds that students who take
advantage of the university experience are ultimately augmenting
their degrees, more so than they could with an online

“Being active in college lets you experience things you
wouldn’t elsewhere—the opportunity to network, to work as
a team, to do public speaking. You wouldn’t get that experience
in front of a computer,” Ung says. “It gives you skills the
workforce needs—the ability to collaborate, to work with other
people—that you get from being on a campus and participating.
As convenient as a computer can be, it can’t fully replace an
on-campus experience.”

Erik Fay ’84 (Human Resource Management), workforce
planning group manager for the tax branch of the California
Economic Development Department, says students who
have been active in professional organizations have the
advantage of experience working with and presenting
to groups.

Magnifying glass
“We are always

looking for future leaders
and those that volunteer
are ones we want to
engage early.”

Anette Smith-Dohring

Internships a win-win for students, business

Keeping track of more than 1,000 ever-
changing renewable energy projects is no
simple task, which is why James W. Reede,
Jr. is grateful for Cheyanne Barba.

The Sac State junior is a valuable
resource at the California Energy
Commission’s Downtown Sacramento
office. She landed an Honors Program
Internship with the agency last year and
has impressed Reede with her work ethic
and smarts.

Hundreds of Sac State students serve
as interns through different programs
each year, setting up mutually beneficial
relationships between students and
businesses, government offices and
non-profit organizations. The students are
usually compensated financially, and more
importantly, gain invaluable on-the-job

Barba monitors and updates a database
of all the renewable energy projects across
the state under the leadership of Reede.

“I’ve learned a lot about renewable
energy and made a lot of nice connections
with people in the business,” says Barba,
who is majoring in psychology and plans
to attend graduate school and focus her
studies on cognitive neuroscience.

Often, students wind up landing full-
time jobs with the organizations in which
they interned.

“Many of the people that have been
here for 30 years or more started out as
interns,” Reede says. “The student interns
ultimately add dollars to the community.
We give them the ability to pay for tuition,
food and shelter while they are in school
and we’re providing work experience,
which is critical.”

Sac State’s Honors Program Internships
allow local organizations to tap into some
of the highest achieving students on

“We’ve had Honors Program interns
before and the thing I’ve discovered is
they are conscious of the work they do
and they have that tenacity to achieve,”
says Reede, who is an adjunct professor of
environmental science at Sac State. “To be
an honors student you have to bust your
behind. If someone
sees that you’re in the
honors program they
know that you have
a high level of work
and achievement.”

Online Extra: To
hear more about
the value of
internships, visit

William Lee

Composite image showing students involved in life off campus
Cheyanne Barba’s Honors Program Internship has her working side-by-side with California Energy Commission employees like Kristy Chew (left).
Cheyanne Barba’s Honors Program Internship has her working side-by-side
with California Energy Commission employees like Kristy Chew (left).

“In interviews we ask ‘Have you
been involved in making a
report to a group or body?’ The
ones who’ve been in a student
organization have likely served
on a board, they’ve been
on teams with committee
members, they have experience
in planning, in organization,
in working with diverse
personalities and in making

A matter of degrees. On average, a college student earns more over their lifetime than a non graduate.
Lifetime earnings on average: High school diploma holder: $1.3 million.
Bachelor's degree holder: $2.3 billion.
Master's degree holder: $2.7 million.
Source: The College Payroll Education, Georgetown University
A matter of
degreesOn average, a college graduate
earns more over their lifetime than
a non-graduate. And the number
is increasing. In 2002, a worker
with a bachelor’s degree could
expect to earn 75 percent more
than one with a high school
diploma. Now it’s 84 percent.
Source: The College Payoff: Education, Georgetown University
Center on Education and the Workforce
High school
$1.3 millionBachelor’s
$2.3 millionMaster’s
$2.7 millionLifetime earningson average:
In launching his university, Jefferson embraced a
curriculum that featured the “objects of a useful American education,” essentially the country’s first
general education requirement: classical knowledge, modern language, mathematics, science, history.
Today’s “useful objects” incorporate decision-making, critical thinking and problem-solving, all of
which are highly-sought by employers, in many cases perhaps as much as technical training in a

“Employers are very clear that they want the kinds of skills students gain though general education,”
Gossett says. “They want students with a broad perspective, who can write clearly and communicate
orally in an effective manner.”

“Even in the professional and technical areas that students study, the faculty recognize that what
we are teaching now could be outdated really quickly and so what they really want students to do is
to understand how we got to that particular place in the field so they will know how to take the next
step to go on.”

Sutter’s Smith-Dohring says those skills are crucial for the employees she brings to Sutter’s clinical

“We serve a diverse population and have patients from all walks of life, so employees have to be able
to communicate well. Customer service is very important to us because our employees are interacting
with people in their best and worst moments of life.”

Sutter also seeks the traits its counterparts are looking for in graduates: self-motivation, teamwork
and critical thinking skills. “We want employees who can come up with creative solutions and ideas
for new approaches. Sac State students are always willing to step up to the plate.”

In addition, Sutter sees the return on its investment in an annual scholarship program, in part
because of the quality graduates they get, particularly in the nursing program.

“Sac State is the region’s primary provider of baccalaureate education. We want our employees to be
the best-qualified and there are areas taught in the nursing program—public health, management
skills—that they don’t have in an associate’s degree program. When we are looking for a new hire,
these are skills we want our staff to have.”

“College graduates bring a background in written communication that has been building since
their first English class and has continued through reports, research papers and projects,” says the
Economic Development Department’s Fay. “Written and interpersonal skills are essential skills to work
in our department. With new staff we don’t have the time or resources to make them effective communicators.
And Sac State students who’ve studied any subject have that down.”

While creating
a strong workforce will help our economy
grow, carrying on the Jeffersonian goal of an informed citizenry
remains a noble and necessary charge of a university education.

“A college degree allows students to develop the kinds of skills
they need to be successful in a profession or a field of endeavor,
while at same time, it gives them the perspective beyond the
technical training to be a thoughtful participant in a democratic
process,” says Gossett, who is also a professor of government
and public policy and administration.

“And you see aspects of critical thinking in both elements.
Again, all students gain those critical thinking skills in a wide variety
of settings so they learn that there are different ways to think
about the arts, there are different ways to think about social
problems or technical scientific problems, as well as similarities,”
Gossett says.

“One of the things we hope they walk out with is an appreciation
of those differences, not that any one is better than the other,
but that there are simply different criteria by which you have to
make decisions.”

“College isn’t just studying your major,” Common Cause’s Ung
says. “It’s the general education requirements that give you a
broad range of knowledge and experience with other cultures.

“When you have a college degree, you end up with a diversity
of experience that comes from regularly interacting with people
who come from diverse backgrounds in religion and politics.
That‘s important when you are in a democracy as complex as
ours. You see that politicians and propositions affect everything.
Nothing is isolated. Having those cultural perspectives allow you
to take that experience into account when you go into the voting

Providing the
University experience to students
who will populate the workforce and participate in their communities
is becoming increasingly difficult.

A recent study by the Public Policy Institute of California says
that the state workforce will need 1 million more new college
graduates than are projected to come out of the system, says the
CSU’s Zamarripa.

“Higher education needs to provide educated citizens who are
civically oriented, that can hold a job, that can provide specific
workforce needs for the state,” Zamarripa says. “The CSU plays a
large role because of the number of students we graduate and
our efforts in serving the underserved. If we want the workforce
to look like California, they need to come out of the CSU.”

Zamarripa notes that the system is already providing the
personnel for numerous essential programs. The CSU prepares
50 percent of the state’s teachers and administrators for K-12,
85 percent of the graduates in public administration and social
work, and a large numbers of computer science, engineering and
biotechnology professionals.

And it’s not just about the workforce, Zamarripa says. “It’s the
economic engine the workforce provides, creating local jobs that
put money back into the economy. The return on investment is

For example, in the Sacramento region, Sac State’s more than
210,000 alumni generate an estimated $7 billion impact on the
California economy. About $2.5 million in Sac State’s graduates’
earnings can be attributed to their Sac State degrees. The
University produces an annual economic impact of nearly $1
billion on the local economy and generates more than 7,300 jobs
and $36 million in tax revenue.

“There is this disconnect around what community needs,
Zamarripa says. “If we can’t provide the workforce, businesses
will either go somewhere else or bring in the people they need.
That’s not necessarily bad, but it’s regretful.”

An accomplished workforce, an informed electorate, an
economic stimulus. What’s the verdict on the value of higher

Magnifying glass
Image of Teichert Construction representative recruiting on Sac State campus
File folders stacked in a pile
Magnifying glass magnifying the last two words of the story, "Case closed."
Case closed. text under magnifying glass
Graphic image of Sacramento skyline inviting you to read a bonus online feature expalining why the cities that pop up on "best places to live" are often hotbeds for education.
Culture. Research. Libraries. Athletics.
Universities aren’t just for students and the employerswho want to hire them. They are a resource a community can rally around.
Find out why the cities that pop up on“best places to live” lists are often hotbeds
for education. It’s a bonus feature you’ll
find only in the online Sac State Magazine



12 SAC STATE MAGAZINE / Fall 2012 | Fall 2012 13

Psychology of money.
monthly expenses charitable Giving
rainy day fund
Cash and query

Examining the psychology of money

“Show me the money!”

Cuba Gooding Jr.’s line from Jerry Maguire was a well-worn
catchphrase in the late 1990s and early 2000s as the U.S.
economy boomed.

As we now know, many lenders ignored the famous credo
during that time and when the housing bubble burst a few
years later, underwater homeowners could only comfort themselves
by whistling the line from The Beatles’ song “Money:”
“The best things in life are free…”

The roller coaster of an economy over the past decade has
altered the financial landscape, and the way money is viewed
by many Americans. Sac State economics professor Suzanne
O’Keefe says there are valuable lessons to learn from the
market downturn.

“I hope the recession has made people more cautious,” she
says. “People get into feeling like, ‘Oh, if my neighbor can
afford it than I can afford it.’ They don’t worry about paying for
it in the future. They just want to have it now. That’s just not a
good long-term strategy for spending over time.”

Modern culture’s emphasis on money can be linked to rises
in materialism and consumerism, according to the American
Freshman Survey. The annual survey of college students by
UCLA’s Higher Education Research Institute shows that the proportion
of students who said being wealthy was very important
to them increased from 45 percent for baby boomers to
70 percent for Generation Xers and 75 percent for millennials.

The recent economic troubles may have tempered those
ambitions, at least temporarily muffling “Money’s” chorus,
“Money, that’s what I want…”

Carefree consumers are harder to find

California appears to be regaining its footing after a sharp
economic slump where the jobless
rate in the state shot from 5.6
percent to 11.9 percent between 2007
and 2011. Statistics on unemployment
and job growth from the first half of
2012 were encouraging, but there won’t
likely be a quick remedy for the economic

Those employment levels are directly
related to decreases in consumer spending.
Many would-be buyers are keeping tighter
grips on their wallets and close eyes on
their credit cards.

“I don’t think people are quite over the
recession yet,” O’Keefe says. “They’re still
taking that into consideration with any large
purchase. People are more reluctant to take on
too much in terms of spending and getting into
debt. I think after the experience of the last few years,
people probably have a little better understanding of how
they need to be careful with their spending habits.

“Hopefully people aren’t risking an investment
like a house that is so integral to their lives. Some
investments are almost like gambling—you
don’t know which way it’s going to go. We just
need to be realistic about buying, and about
lending money.”

The crime-money connection

The common perception for much of the past
50 years was that crime rates follow the same
curve as unemployment. The theory followed
simple logic. With less legitimate jobs available,
more people would turn to illegal means of
obtaining money.

The Great Recession defied that notion.

“The number of people in corrections has gone
down in recent years,” says Jennie Singer, a Sac
State criminal justice professor.

In 2009 during the heart of the recession, the
FBI reported an 8 percent drop in the nationwide
armed robbery rate and a 17 percent reduction in
the auto-theft rate from the previous year. Crime
rates have gone down steadily each year since then.

Though there are several other
factors at play, including improved
anti-theft devices and better policing
methods, a poor economic state
does not seem to directly inspire crime.
Even during the Great Depression as the
national unemployment rate hit 25 percent,
crime rates in many cities went down.

While individual prosperity, or a lack thereof, may not
affect crime rates, Singer says communities that lack resources
tend to have higher crime rates. In places where schools are
run down, facilities are poorly maintained and law enforcement
is lacking, crime generally follows.

“If you have an urban area with poor school districts and few
resources, that’s a breeding ground for kids with nothing to
do who are more likely to join gangs and get involved with
crime,” she says.

Degrees hold their worth

The value of the American dollar remains sketchy
and the Euro is in the gutter. A college degree is one
of the few commodities holding its own as the
recession lingers.

“Unemployment rates are much higher for
people with less than a college education,”
O’Keefe points out. “It’s more valuable than
ever to have a college degree and even a
graduate degree. People with college educations
are the ones who are most secure
during a recession. Hopefully our university
can also be a part of the rebuilding of our
community as our graduates go on to start
businesses and become strong employees
for the state or for private industry.”

Singer says education is perhaps our
greatest tool when it comes to crime prevention as
well. She has seen numerous lives change through
learning and academic achievement. She helped
start Ascend, a Sacramento regional program that
emphasizes education and life skills training as an
alternative to jail.

“We have a lot of offenders who had never
thought about community college—
never thought they were good

A college degree is

one of the few commodities
holding its own as the
recession lingers

A college degree is one of the few commodities holding its own as the recession lingers
continued on pg.



enough or smart enough—and we teach them, ‘Yes you can,
and here’s how you do it,’” Singer says. “We’ve found that
when they’re enrolled and taking courses and working toward
a degree, the recidivism rates are amazingly low.”

Generational insight

When it comes to finding solutions to today’s issues, it’s
often wise to look at the past. As the U.S. plunged to its deepest
economic valley some 80 years ago, people found a new
resolve and a new set of values.

Seniors in the silent generation, who grew up in the Great
Depression often have prudent financial advice that has stood
the test of time.

“There is an older cohort of seniors, mostly in their 80s and
90s, that had a real sense of wanting to save,” says gerontology
professor Joe Rodrigues. “They may remember the Depression
and hard times so they tend to be thrifty, more conservative
and diligent about saving and being responsible with money.”

The baby boomer generation, on the other hand, is notorious
for its carefree spending. The peace, love and understanding
of the 60s and 70s didn’t necessarily translate to fiscal
responsibility for millions of Americans born between 1946
and 1965.

“Boomers like instant gratification,” Rodrigues says.
“Generally speaking, they have debt, they don’t plan well and
many are really going to be in difficult shape when they are
retiring. They may realize their 401k is poorly funded, and their
pensions and social security won’t be sufficient for them to live
the lives they’re accustomed to.”

While baby boomers may indulge at times, they are also
generous. Many charities have seen giving increase, or at least
remain steady, in the past several years despite the recession.
According to the National Center for Charitable Statistics,
giving went up 0.9 percent from 2010 to 2011, even when
accounting for inflation.

“I’ve seen giving go up,” says Mark Drobny, owner of Mark
Drobny Law Offices and University Foundation at Sacramento
State board member. “As the needs go up, more people step
up and feel compelled to give. Some of the largest endowments
and gifts to Sac State have taken place in the last five

Drobny’s observations fall in line with wealth transfer
estimates predicting $41 trillion in inheritance and endowments
between 1998 and 2052, according to the Social
Welfare Research Institute at Boston College. But not everyone
has their affairs in order. Drobny points out almost half of
Americans do not have estate plans or wills in place when they
pass. Rodrigues says financial planning and budgeting should
be points of emphasis, even from a young age.

“I tell my students, ‘It sounds crazy, but from the moment
you start working you need to be thinking about retirement,’”
Rodrigues says. “We’re living longer and it’s a great thing, but
we’re also living with more chronic conditions and we’re more
likely to acquire some of these conditions over time. You have
to be prepared for aging and retirement.”

Degree holders fared better on job front during recession.
Workers with a high school diploma or less were hardest hit, saw fewest job gains.
-6 million-5 million-4 million-3 million-2 million-1 million01 million2 million3 millionSource: The College Advantage: Weathering the Economic Storm, Georgetown University-230,000(0%)
High Schooleducation or lessSome college/
Associate’s degreeBachelor’s degreeor betterRecession: Jobs gained/lost between
December 2007 and January 2010Recovery: Jobs gained/lost between
January 2010 and February 2012Net change: The period from December
2007 to February 2012-5.61M(-10%)
Degree-holders fared better on job front during recessionWorkers with a high school diploma or less were hardest hit, saw fewest job gainsNumber of jobs (% change)
Job Loss/Gain
George Crandell (left) visits with students Joy Lowe and Sean Johnson at the Veterans Success Center
“It’s exciting to be able
to take anyone from our
community and find a
connection with a University
program or scholarship.”
–George Crandell

George Crandell (left) visits with students Joy Lowe
and Sean Johnson at the Veterans Success Center

Solid Foundation

Financial oversight yields high returns for
students, donors and volunteers

In a family’s history, there is often a single moment
that influences its course for generations to come. For
the Sacramento State community, on a quiet end-of-
semester day in December 1986, the California State University,
Sacramento Trust Foundation—since renamed The University
Foundation at Sacramento State—was born, with a calling to manage
philanthropy to the University in a 501(c)(3) organization.

“The University Foundation is the volunteer oversight of the funds
raised through the University’s full-time development department,”
explains George Crandell, chair of the University Foundation and
one of its founders. “We are there to provide a margin of excellence
beyond what state funds can do.”

Over the last two-and-a-half decades, the University Foundation
has helped to direct more than $48 million in private support
for Sacramento State, and has grown an endowment to more than
$25 million of funds that spin off annual returns for scholarships,
program operating funds and facilities. Some of those funds are
designated to be used immediately—called current-use gifts—to
buy equipment or fund student travel to a conference. Others are
invested in an endowment fund, which provides the University with
annual investment income to be spent for the fund’s designated
purpose, while retaining the principal.

Crandell says that private support for academic and student-life
priorities is particularly important in the age of declining state support
and rising tuition and fees. The evidence of generosity from
alumni, friends, corporations and foundations spans the campus
and has helped students through scholarships and provided funds
for undergraduate research through programs like the Summer
Undergraduate Research Experience. It has improved facilities including
the School of Nursing’s new home in Folsom Hall and provided
essential venture capital for emerging needs.

“It’s exciting to be able to take anyone from our community and
find a connection with a University program or scholarship,” says

Board member Tina Treis ‘80 (Accountancy) agrees, calling the
University Foundation board members “ambassadors for the
University.” She believes that the organization is a big part of the
University’s economic engine, creating a personal connection
between the University and alumni or the business world.

She recounts how the University Foundation board adopted the
Veterans Success Center, then known as Troops to College, several
years ago. “We found there was a need to help our veteran students
assimilate back into civilian life. It’s not just the financial piece, but
also support during the transition.”

The University Foundation board championed a campaign and
helped with the funding that created the Center. Today, it is recognized
as a model among California State University campuses for the
services it provides. Treis says it is exemplary of how donors hear of a
need at Sac State and are willing to step forward with support.

“When we established the University Foundation, we made a conscious
decision that our mission is to make the money work in ways
the donors wanted it to,” says Crandell. During these last few years
of a volatile economy, the board has reaffirmed this commitment
by returning 5 percent—well above the standard interest rate most
donors see on their personal investments—to scholarships and other
endowed programs. Any additional revenue is reinvested to grow the

Treis says that careful and accountable money management—not
to mention an independent audit and outside investment counsel—
ensures that the University Foundation meets its responsibilities to
use donors’ gifts according to their wishes.

“It’s all about the students,” Treis says. “Everything we do as a board
we ask how it will benefit the students. That’s why I’m involved.”



The Well Café located in The Well offers healthy selections.
Momentum /FALL 2012

Organic, cage-free, cruelty-free, hormone-free, antibiotic-
free, gluten-free, free range, farm fresh, paleo-friendly,
grass-fed, locally grown… whew!

When did trying to find a healthy lunch turn into an upper-
level biology exam? And why does each fancy label on our
food seem to add an extra dollar, or two, to the price?

To the rescue comes Dianne Hyson, spreading the word that
eating healthy can be simple, and cost-effective.

Hyson has written a doctoral dissertation so she’s pulled
more than a few all-nighters. The nutrition expert and
interim associate dean of the College of Social Sciences and
Interdisciplinary Studies, can empathize with students who
scarf down pizza or sip lattes during late-night study sessions.

But Hyson insists there are simple and inexpensive ways to
eat healthy, even as a busy college student. The main issue:
Many people eat convenience foods in excess.

“The way that Americans eat right now, they’re eating too
much of the things that aren’t expensive—the fat, the sugar,
the convenience foods,” Hyson says. “If you’re defining food
by calories then certainly you’re going to get more calories per
dollar, but are they the calories you want to get?

“You can get a small handful of M&M’s and for a very small
amount of money you’re going to get a lot of calories. You
can look at a big plate of broccoli or strawberries and if you
compare the same small amount of M&M’s that was eaten, you
end up with a similar price.”

The confusion comes from reports that concluded healthy
food was more expensive than unhealthy foods. But a USDA
study released this year found that not to be the case. Earlier
research had measured food in calories per dollar. The recent
report was based on edible weight and price per portion.

Time may be the most precious piece of the puzzle and it’s
certainly a huge factor for college students.

“I don’t want to cook for an hour to make something I’m
going to eat in 30 seconds,” says junior Jared Kay.

Freshman Lupe Ramos agreed prep time is a huge priority
for students with hectic schedules. “If you want to eat healthy,
you have to make it yourself. We just go to the grocery store
and whatever’s cheaper, that’s what we get. It’s usually just
food that we can make really fast. We only have time to stop
and make a meal once in a while.”

But preparing meals doesn’t have to be an expensive,
time-consuming chore, Hyson says. Sacramento is host to
several year-round farmers’ markets, where the freshest fruits
and vegetables are available at reasonable prices. Sac State
students helped bring a farmers’ market to campus last spring
and organizers hope to make it an ongoing enterprise. The
Well recreation and wellness center also offers classes on
healthy eating.

By combining the fresh ingredients with some of Hyson’s
thrifty favorites (rice, beans, whole-grain tortilla wraps),
healthy meals can be just a few minutes away. She points out
a healthy diet will lead to a higher, more sustainable energy
level and a greater ability to focus—not to mention the
numerous long-term health benefits.

“The bottom line is: You have to make
it a priority,” Hyson says. “There has to be
some planning and some thinking about
eating healthy. “

The Well Café located in The Well offers healthy selections.

Food for thought

Healthy eating doesn’t have to cost you an arm
and a leg—just a little time and thought

Example of healthy eating practices: preparing food ahead of time.
Five healthy, dollar-stretching tips:

n Plan out meals in advance to cut down on food costs and avoid impulse buying.

n When you prepare meals, make extra and freeze leftovers by the portion in zippered storage bags.

n Use more expensive proteins as a condiment, or combine them with beans or rice to make them go further.

n Buy fruits and vegetables that are in season locally. Grow your own herbs and small plants.

n Use whole-grain tortillas and make wraps. Incorporate avocado as a healthy fat.

Life skills coordinator Mark McGushin advises student-athlete (Hornet Football) Markell Williams.
Life skills coordinator Mark McGushin advises student-athlete (Hornet Football) Markell Williams.

Earning degrees, not debt

Markell Williams could be considered somewhat of an
oddity: a college student, with a savings account.

The junior is attending Sac State on a football scholarship,
but it wasn’t always that way. He started as a walk-on and
didn’t receive scholarship money for two years. As a result,
Williams is careful not to squander what he worked so hard to

“You’ve really got to limit yourself going out to eat, paying
for gas, making car payments,” Williams says. “You have to put
away money for bills and prioritize. Anything I have left, I can
have some fun with.”

Unfortunately, Williams’ fiscal responsibility is all too rare
among college students. When consumer debt is added in,
the average college graduate leaves campus owing close to
$40,000 according to a survey by Accounting Principals.

In some cases it’s because student loans, or credit cards, are
being used for more than just basic needs.

Helping students avoid the pitfalls of poor money management
is part of Gina Curry’s job as student financial services

“I think we have seen a decline in students having these skills
coming out of high school,” Curry said. “I’m surprised when
students come in and don’t know the difference between a
debit card and a credit card, or they don’t know how to write
a check.” Curry and her staff have access to students during
orientation and at private workshops throughout the school
year at various sites. She also works alongside the Financial
Aid office to help keep students on track financially.

“Every opportunity we have to talk to a student is an
opportunity to educate them,” says Anita Kermes, director of
financial aid, “from teaching them about budgeting to warning
them about credit scores and giving them resources.”

Mark McGushin works with student-athletes like Williams,
helping them manage all aspects of their lives, including
money management. The scholarship athletes receive their
money in four increments throughout the school year and
budgeting for several months is often a challenge.

“One of the first things I ask them is, ‘Where are you spending
your money? Is it on wants or needs?’” says McGushin,
coordinator of life skills and student-athlete development.
“We encourage them to make smart decisions.”

Williams said young scholarship recipients sometimes
don’t recognize the need to keep a handle on spending.

“The big issue, I think, is sometimes they have scholarships
and they think it’s unlimited so they go out and buy a bunch of
food, clothes or video games,” says Williams, who is majoring
in sociology. “Really, the scholarship is just enough for you to
get by.”

Curry sees the mission of Sac State as preparing students to
succeed not only in their chosen fields, but also in negotiating
the hurdles encountered off campus.

“Students should walk out of here with more than an academic

Programs help students manage money


Alumni magazine | Fall 2012 19



Class Notes

Fiddyment Family

Hornets keep farm buzzing


was named the 2012 Alumnus of the Year
by Sacramento State’s College of Business
Administration. Hoffman is currently the
managing principal at Alliance Ventures in
San Francisco. He is an avid supporter of
Sacramento State, served on the University’s
Business Advisory Council and helped create
a business executive mentorship program for

candidate for Washington State’s 18th Senate
District. Schmidt is a retired information
technology consultant who previously worked
for the U.S. Department of the Treasury. He also
served in the U.S. Air Force. He currently lives
in Camas, Wash. with his wife. He has two adult


RONALD HOLTE, MBA ’72 recently published
an e-book titled Guidelines for Organization of
Working Papers on Operational Audits. The book
is now available for purchase on most online
book sites.

TED PUNTILLO ’72 (CRIMINAL JUSTICE) Icon indicating Alumni Association Life Membership
recognized as the 2012 Veteran of the Year for
California’s 8th Assembly District. Puntillo
served in the U.S. Army from August 1966 to
August 1969, and advanced to the rank of
sergeant. Following his military service, he
worked for the U.S. Postal Service, serving as
postmaster in Davis from 1981 to 2001. In 2008,
Gov. Arnold Schwarzenegger appointed
Puntillo deputy secretary for veterans’ services
in the California Department of Veterans Affairs,
a position he held until 2011 when he became
Solano County’s veterans’ services officer.

AND JOURNALISM) is a former State Hornet
reporter. Taggart’s work capturing the 1973
demolition of the Alhambra Theatre was
featured at the Sacramento Preservation

currently a contract editor for Grand View
Media Group and edits Whitetail Journal and
Predator Xtreme magazines. He is also on the
pro staffs of Gore-Tex, Nikon Sport Optics, Hoyt
Archery and Gold Tip Arrow Company.

MARY ARNOLD, MSW ‘76 was a candidate for
Wisconsin State Assembly. Arnold ran in the
37th District Democratic Party primary election
held on Aug. 14. She was a school social worker
in Wisconsin and currently serves on the
Columbus School Board. She lives in Columbus
with her husband Henry St. Maurice and
daughter Emma.

LEE ARGUELLO ’78 (GOVERNMENT) Icon indicating Alumni Association Membership
is the vice
president for the Placer County Veteran Stand
Down. One of his top priorities is to combat
homelessness among veterans.

ADMINISTRATION) will serve as first vice
president and commercial lending manager of
California Bank & Trust. He will be responsible
for the commercial lending team in both
Fresno and Sacramento.

selected to participate as a fellow in the 2012
Class of the E. (Kika) De La Garza Fellowship
Program. Konuwa is currently vice president
of Woodland Community College.

re-election as judge for New Mexico’s 8th
District Court. Backus has served as chief
judge of the district for the past 10 months.

ROSS COFER ’79 (ACCOUNTANCY) was a finalist
for the Sacramento Construction Financial
Management Association’s 2012 Executive of
the Year award. He is currently at partner level


a finalist for the Sacramento Construction
Financial Management Association’s 2012
Executive of the Year award. Peterson is
currently the CFO of Viking Construction. He
previously worked as CFO of Benco Contracting
& Engineering and Earl Construction. During
college, Peterson served as chapter secretary
and president of Sacramento State’s accounting
honorary fraternity, Beta Alpha Psi.

retired at the end of July as Pacific Grove
police chief. Engles joined the department
in 1998 and rose through the ranks, serving
as corporal, sergeant and commander
before being promoted to chief in 2006.
Besides police chief duties, Engles served
as a representative in groups including the
Monterey County Executive Committee of the
Community Corrections Partnership, Monterey
County Juvenile Justice Coordinating Council,
Monterey Peninsula Special Response
Unit, Monterey County Gang Task Force
Steering Committee and the Emergency
Communication Users Advisory Committee.

recently named to Strathmore’s board of
directors. Ford is the controller for energy
holding company WGL Holdings and
for Washington Gas Light Company, the
metropolitan Washington, D.C. gas utility. Ford
is also the current board chair of the Maryland
Classic Youth Orchestras, which he has served
on since 2008, and a resident partner at

ADMINISTRATION) was appointed as the
executive director of the Association of
Monterey Bay Area Governments. Previously,
Twomey served as deputy director for the
California Transportation Commission and
as chief of external audits for the California
Department of Transportation.

Pistachios grow in grape-like clusters,
thrive in warm, dry climates and have a
distinct green color that makes them stand

For local pistachio producer Fiddyment
Farms, the same can be said for their
enclave of present and future Hornets. The
family-owned company features a healthy
cluster of Sacramento State products—
grandmother, grandson and a pair of
“extended family”—once green (and gold)
clad students, who are flourishing in the
capital city’s summery environment.

Dolly Fiddyment ’52 (Education), the
senior Sac State alumna in the company,
put her degree to work as a schoolteacher
in the San Juan School District for 23
years. But back in the mid-60s, she had the
intriguing choice of determining which
crop to grow at Fiddyment Farms.

“The family historically was in the turkey,
sheep and cattle business,” she says. “There
were two new crops in California (pistachios
and kiwis) and we wanted to put one of
them in. I chose pistachios.”

They planted their first trees in Roseville
in 1965. Forty years later the company
moved its headquarters to Lincoln
where—though the nuts are now grown in
Bakersfield—the processing plant produces
between 2 and 3 million pounds of
pistachios each year, about 250,000 pounds
of which are sold under the Fiddyment
Farms label.

The company focuses on freshness and
character, selling its pistachios at farmers’
markets, specialty stores and now at Whole
Foods markets in the region.

“We concentrate on quality products,”
says general manager Tom Dille ’69
(Business Administration). “There are a lot
of pistachios out there, but ours are cleaner,
neater and tastier. We still roast them
the same way we always have—in small
batches. Our goal is not to stay small, but
to stay quality-oriented and stay special.
We offer something a little better, a little

Dille, who joined the company
in 1996, was the College of Business
Administration’s Alumnus of the Year in
1986. He also worked with the campus to get
Fiddyment Farms involved with the College’s
Corporate Associates program, which links
the University to area businesses.

Fiddyment’s business manager Diane
Wood ’98 (Business Administration) is
also a Hornet. “I had significant business
experience prior to attending Sac State,”
Wood says. “But studying different aspects
of business contributed to a well-rounded
understanding of the field in general and
the emphasis on finance at Sac State helps a
great deal with what I’m doing now.”

Dolly Fiddyment’s grandson Bryan
Barrett is the latest to continue the family
and company ties to the campus. He is in
charge of warehouse safety, among other
responsibilities, at Fiddyment Farms and will
join Sac State as a business administration
major this fall.

“I work with the general manager, the sales
manager and the office manager and try
to get things to run as smooth as possible,”
Barrett explains.

There’s another Hornet in the family—
Dolly’s daughter Diane Fiddyment ’79
(History)—but not in the family business.
Diane is a successful business owner in the
Bay Area, as well as a member of the National
Leadership Council for Big Brothers Big

Dolly says it’s been an adventure
helping usher the company founded by her
husband’s family into the 21st century.

“It’s been fun watching Fiddyment Farms
develop,” says Dolly, whose husband David is
a UC Davis grad. “It’s been a fun ride for years
and now we’re seeing it really grow.”

= Alumni Association Member

= Alumni Association Life Member

From left: Diane Fiddyment (’79), Bryan Barrett (Class of 2017), Dolly Fiddyment (’52), Thomas Dille (’69), Diane Wood (‘98)
From left: Diane Fiddyment (’79), Bryan Barrett (Class of 2017), Dolly Fiddyment (’52), Thomas Dille (’69), Diane Wood (‘98)

decorative background
From left: Diane Fiddyment (’79), Bryan Barrett (Class of 2017), Dolly Fiddyment (’52), Thomas Dille (’69), Diane Wood (‘98)



CHERYL DELL ’82 (COMMUNICATION STUDIES) Icon indicating Alumni Association Membership
received an honorary degree from Drexel
University. Dell is the publisher and president of
The Sacramento Bee. She was previously
publisher of the Tacoma News Tribune and
Tri-City Herald.

SHEILA JACKETTI, MBA ’82 is now a real estate
agent at RE/MAX Gold Coast’s Camarillo office.

was named head coach of Tulane University’s
sand volleyball program. Segal has 12 years of
experience as a college head coach, garnering
nearly 300 wins during his career.

owner and CEO of MJA Real Estate Solutions.
He specializes in real estate services to
property owners who are involved with a
foreclosure, bankruptcy, probate, divorce or

received the State University of New York
Chancellor’s Award for Excellence. Walkuski is
an associate professor of physical education at
SUNY Cortland.

founder of Sleep Train Mattress Centers,
won the 2012 Ernst & Young Entrepreneur of
the Year award in the retail and consumer
products category in northern California.
An independent panel of judges selected
Carlsen for the award, which recognizes
entrepreneurs who excel and succeed in areas
such as innovation, financial performance and
personal commitment to their businesses and

SCIENCES) was named El Dorado County
Agriculture Commissioner. Since 1996,
Carveth has worked for the El Dorado County
Agriculture Department as an inspector and
biologist. She lives with her husband in Colfax.

MANAGEMENT) was awarded CEO of the Year
by the Sacramento Construction Financial
Management Association. He recently
celebrated 25 years as CEO of Biondi Paving, Inc.

is serving as Orland’s new city manager. Carr
previously managed Biggs, a small Butte
county farm town, for five years. He lives with
his wife Julie and four children in Chico.

2013 Sacramento County Office of Education
Teacher of the Year. Edinburgh is a special
education teacher at Prairie West Elementary
School. Prior to joining Sacramento County, she
served six years as a para-educator in a special
day class at Valley Oaks Elementary School.

CHRISTINE HODGINS ’85 (FRENCH) is exhibiting
her sculptures and drawings at the William
Thonson Gallery at the Morris Graves Museum
of Art in Eureka. Hodgins’ exhibits are titled
“Black and Bone” and “Subliminal Realms.”

was recently ordained as a deacon at the
Cathedral of the Immaculate Conception in
Portland, Maine. Affleck was an ordained
minister in the Episcopal Church from 1995 to
2008, when he joined the Catholic Church. He
and his wife Katherine live in York, Maine and
have two adult children.

ADMINISTRATION) was promoted to partner in
PwC’s national tax services state and local tax
practice, based in Sacramento.

GREGORY RICE ’86 (BUSINESS ADMINISTRATION) icon indicating Alumni Association Membership
joined Oracle Corporation as director of
product management for Oracle ATG SaaS
Solutions in San Francisco.

is the newest member of Lyon Real Estate’s El
Dorado Hills office. Prior to joining Lyon, Sims
worked with Del Webb, Elliott Homes, Reynen &
Bardis and Richmond American Homes.

ADMINISTRATION) was appointed executive vice
president in Jones Lang LaSalle’s new Stockton
office. Taylor was previously with Buzz Oates
Group, a commercial development firm.

ADMINISTRATION) is working at the University of
the Pacific’s Thomas J. Long School of Pharmacy
and Health Sciences as a development officer.

publishing deal with CelebrityPress to release
a book titled In It To Win It: The World’s Leading
Experts Reveal Their Top Strategies for Winning
in Business and in Life! Eilers is the director of
sales and marketing for First Service Insurance
in Roseville.

STUDIES) is the new CEO of the International
Society for Technology in Education in
Washington, D.C. Lewis was previously chief
strategy officer and interim CEO at the National
Board for Professional Teaching Standards. He
was also executive director of the California
Association of School Business Officials
and governmental relations director for the
California County Superintendents Educational
Services Association.

decorative background
From left: Lisa Allen (’11), Bill Allen (‘77), Laura Allen (’10) and Gail Allen (’76 and ’81)
From left: Lisa Allen (’11), Bill Allen (‘77), Laura Allen (’10) and Gail Allen (’76 and ’81)

Bill, Gail, Laura and Lisa Allen

Family keeps big wheels turning

The bus yard was a giant playground
through the eyes of a 4-year-old Bill Allen.
From the time he could walk, Allen had few
doubts about his professional future.

He remembers going with his father to
his business in Woodland as a toddler and
looking in awe at the massive vehicles.

“What 4-year-old boy doesn’t want to
work with his dad at the bus yard?” asked
Allen ’77 (Business Administration) who is
now president of Sacramento-based Amador
Stage Lines. “It’s the family business and
I knew I’d be here from the womb to the

Allen’s wife Gail plays a key role in the
business, supporting in the business
development and sales departments. Gail
’76 (Recreation Administration), MBA, ’81,
spent many years in the recreation and
tourism industry and has been inducted
into the California Travel and Tourism Hall
of Fame.

Bill says his college years taught
him valuable lessons in and out of the
classroom. Allen took part in an intense
tutorial program during his first two
years on campus.

“It was a little different from the normal
college experience, but I liked it,” he says.
“There were a couple hundred of us that
stayed together for two years and got all
of our general education credits satisfied.
It gave me a good base. I got to know the
professors and the other students really

Under Allen’s leadership Amador
Stage Lines has turned into a regional
operation, with a second office in Reno
and more than 80 employees. The
company is fully utilizing the skills and
talents of the Allen family.

Allen got creative when it came to
passing on the family tradition. His
daughters Lisa and Laura Allen took on
roles in marketing and promotions for
The Sactown Hopper—an Amador Stage
Lines bus designated for revelers in
Downtown Sacramento.

“We came up with the idea for the
Hopper,” Lisa says. “We wanted a party
bus. It’s been running since March and it’s
going really well.”

Laura ’10 (Criminal Justice and American
Sign Language) worked for a year at the
California School for the Deaf in Fremont
before joining the family company with
her sister. They got the wheels rolling on
the Hopper—a bus open to all, but aimed
at Sac State students who want a safe way
to get to and from Downtown.

“We work in marketing and on special
projects,” Laura says. “We run the Sactown
Hopper and get the word out on that, and
we set up other special trips and events.”

Lisa ’11 (Communication Studies) is
putting her Sac State degree, and her
experience in extracurricular activities,
to good use at Amador. She was the
president of her sorority—Sigma Kappa—
and says her campus experience enhanced
her classroom education. Now she helps
coordinate the rolling party that is the
Sactown Hopper.

“I don’t mind speaking in front of large
groups. We’ve been doing a lot of TV
interviews and that’s been fun,” Lisa says.
“I can talk for days, so that helps.”

For more information on the Sactown
Hopper visit

Class Notes (continued)

= Alumni Association Member

= Alumni Association Life Member




joined Standard Retirement Services, Inc. as
a relationship manager for its Walnut Creek
retirement plans office. Gentry will support
the northern California area. Prior to joining
Standard, Gentry was a key client relations
manager for ING.

appointed as the auditor-controller for Placer
County. He will serve the remainder of his
predecessor’s term, which runs through the end
of 2014.

TOD BUIS ’94 (ENGLISH) was awarded the John
H. Darlington Educational Scholarship by the
Nevada County Superior Court. The $1,000
scholarship is available to students who are
planning careers in alcohol and drug abuse
counseling. Buis is currently a student at the
Breining Institute, working towards a registered
addiction specialist certification. He has also
applied to Sacramento State’s master’s degree
in social work program.

STUDIES) recently won a $10,000 prize on
the Food Network program “Cupcake Wars.”
Henderson owns Lila and Sage at 219 Main
Street in Murphys ( She
wowed judges with a fragrant lavender-honey
cupcake, topped with a tangerine mascarpone,
and an almond cupcake with salted rose
buttercream icing, accented by a marzipan

showed some of his large-scale paintings at the
El Dorado Hills Second Saturday event. His work
is a combination of abstract and surrealist art.

a candidate for California’s 39th Senate
District. He is a small business consultant
and served three terms as the 75th District’s
Assemblymember, from 2002 until 2008. He
currently resides in La Jolla, Calif. with his wife
and daughter.

MICHELLE CORDOVA ’97 (ART) was interviewed
by the San Jose Examiner for her role in the
Art-o-mat movement. Cordova has painted for
Art-o-mat since 2007. Many of her paintings are
inspired by the Sacramento Delta wetlands. Her
work will be featured in KVIE’s 2012 Art Auction
at the end of September.

published his debut novel, The Infinite Tides.
Kiefer, a professor at American River College, is
also a published poet (“Feeding into Winter”)
and musician (The Christian Kiefer Band.) He
and his wife Macie live with their five children
near Newcastle.

KRISTA BERNASCONI ’99 (LIBERAL STUDIES) Icon indicating Alumni Association Membership
is now the sole proprietor of KFB Public Affairs,
a consulting firm in Roseville. Bernasconi is
transitioning from her previous position with


DAVIS ’11 (ENGLISH) and a colleague formed
an all-female music group, called the Cave
Women 5, and performed at the In Flow jazz
festival in Downtown Sacramento. Four of the
members studied at the Sacramento State
music department. The group’s music reflects
a versatile style ranging from jazz to samba to
alternative rock.

executive director for the Lodi-Woodbridge
Winegrape Commission. For the past eight years,
King was the vice president of state government
relations for the California Association of
Winegrape Growers.

joined Dudek as a senior archeologist. Prior
to Dudek, Hale was a principal with ASM

is now a commercial banking relationship
manager at Wells Fargo. Based in Medford,
Ore., Wheeler is responsible for providing
financial services to companies throughout
Southern Oregon. Wheeler is also chairman-
elect of the Grants Pass and Josephine County
Chamber of Commerce board.

SHAWNE CORLEY, MPPA ’02 was appointed
to serve as interim Sutter County chief
administrative officer. Corley was formerly the
assistant Sutter County chief administrative

STUDIES) was a finalist in a competition to
have art exhibited at the Friends of the
National Museum of the American Latino.
Valdes’ work has previously been featured at
the folk art festival in Sacramento.

Class Notes (continued)

= Alumni Association Member

= Alumni Association Life Member

In Memoriam

(SOCIOLOGY) passed away on May 28.
Ramey moved to Sacramento during the
Great Depression. He is remembered as
a coach, teacher and mentor.

(SOCIOLOGY) died on March 31. She
completed her master’s degree at
Sacramento State College in 1957, and
taught in Claremont and Santa Rosa
until her retirement in 1975.

away on April 17 at the age of 85. Fode
was a longtime resident of Elk Grove
and a teacher in the Elk Grove Unified
School District.

passed away at the age of 97. She was
the first woman president of the Los
Rios College Federation of Teachers.
She taught English, music and piano at
American River College. The California
Federation of Teachers honored her
with the Ben Rust Award in 1983.

passed away at age 76. He joined the
U.S. Air Force, where he served for 20
years. He went on to become a longtime
Solano Community College instructor
as well as board member. He was also
a commercial fisherman who provided
fresh fish to many San Francisco

a noted opera soprano who was a
Woodland kindergarten teacher
and volunteer, died at age 81. She
performed concerts, operas and recitals
at the Crocker Art Museum Gallery,
Woodland Opera House and other music
halls in the United States.

(JOURNALISM) passed away suddenly at
the age of 69. He served in the Army in
the ‘60s, served in the Vietnam War and
served in the U.S. Coast Guard and Naval
Reserves in the ‘70s.

away at age 66. He was an accountant,
and a U.S. Army veteran. He received his
undergraduate degree from West Liberty
State College. He also did postgraduate
work at Kent State University where he
also taught.

on June 9. Ganzer was a teacher in the
Davis Joint Unified School District and
served as president of the Davis Teachers

May 30 of amyotrophic lateral sclerosis.
Bezdecheck was an artist and longtime
leader in efforts to preserve and revitalize
Midtown Sacramento. He was 63.

ERNA BROWN ’79 (NURSING) passed away
at the age of 72. She spent more than 20
years as a Kaiser Hospital nurse working in
the newborn intensive care unit.

retired Air Force master sergeant who
reached out to service members as a leader
in the Veterans of Foreign Wars, died June
16. He was 83.

died at age 52. After she graduated from
Sac State she taught a year at Mark Twain
Elementary and then began a 27-year career
at Pleasant Ridge.

environmentalist and peace advocate who
was a prominent supporter of Palestinian
rights, passed away at the age of 85. She was
a leader in the Sacramento Audubon Society
and a driving force in the creation of Habitat
20/20. She also was a retired psychiatric
social worker who spent 15 years working in
Sacramento hospitals and in private practice.

passed away. She taught in the Lafayette,
Stockton and Lincoln Unified School
Districts. She retired after being an educator
for 38 years.

passed away at the age of 51. He served four
years in the Army and owned a restaurant in
Colorado before settling in East Sacramento,
where he was active as a team coach for
the Girl’s Youth Soccer League. He spent 15
years in the trucking industry and joined the
California Trucking Association as director of
safety policy.

away at age 52. She had taught kindergarten
and seventh and eighth grade classes at
Orangevale Seventh-Day Adventist School.
Prior to that, she had worked at Pine Hills
Adventist Academy in Auburn.

Herky Hornet holding a giant pen
Do you
know where your fellow Hornets are?

Help us help you find them.

Reconnect with your friends and classmates in the upcoming Sacramento State
alumni directory. This exciting and invaluable resource—available spring 2013—will
include personal, academic and business information about your fellow Hornets.

Don’t miss your opportunity to be part of this important project.

In mid-October when you receive a postcard from us with a toll-free number,
please take a few minutes to call, update your information, and order your
directory. Your Hornet friends will thank you!

Look for a postcard
in October!

laptop computer with sac state website on the screen

Tell your fellow Hornets what’s new
in your life.
Send submissions via email to or submit online
at under
“Stay Connected.”

= Alumni Association Member

= Alumni Association Life Member

was featured in, and helped produce, an Afghan
film titled Farishteh. The film explores the issue
of temporary marriage under Muslim law, called
sigheh, and how it affects women in the Muslim
world. Zamani currently lives in Los Angeles.
She aspires to open a performing arts school for
young women in Afghanistan.

RELATIONS) Icon indicating Alumni Association Life Membership
is the new director of the
Sacramento Gay & Lesbian Center.

co-founder of the development company
Appsynth Media, based in Oakland. Bhakta
specializes in mobile app development and

earned a master’s degree in education from
Brandman University. A resident of Monterey,
Misetich has taught fourth grade in Salinas for
the past three years.

year in the National Indoor Football League,
then went into coaching. Anderson is currently
the head football coach at Mira Loma High
School in Sacramento. At Napa High School, he
was honorable mention All-Monticello Empire
League, the Indians’ MVP and a captain.

lecture on the Armenian genocide at the
National Association for Armenian Studies and
Research Center in Belmont, Mass. Elbrecht
researched the Armenian genocide for her
master’s thesis and is the author of Telling the
Story: The Armenian Genocide in the New York
Times and Missionary Herald, 1914-1918.

editor of the Elk Grove Patch. He previously
worked as the editor of the Rosemont Patch and
as a city government reporter for the Elk Grove

at the family-owned business La Esperanza
Bakery at 5044 Franklin Blvd. in Sacramento.

CONSUMER SCIENCES) is a certified strength and
conditioning coach. He will be leading a lecture
on sports nutrition for the teenage athlete at
HealthQuest Fitness Center in Napa.



Class Notes (continued)


Sac State Magazine is published by the
Division of University Advancement and the
Office of Advancement Communications
and Stewardship at California State
University, Sacramento for alumni and
friends of the University.


Vince A. Sales
Vice President for
University Advancement


Lori Bachand
Associate Vice President for Advancement
Communications and Stewardship

Laurie Hall

Director of Advancement Communications
and Stewardship


Kevin J. Gonzalez
Administrator-in-Charge, Development
Director for Major and Planned Gifts


Jennifer Barber
Executive Director of Alumni Relations
and Annual Giving

Mary Weikert

University Archives


Todd Mordhorst


Michael Grover

Georgina Hansen-Stevenson

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= Alumni Association Life Member

Sacramento State Alumni Association


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6000 J Street

Sacramento, CA 95819-6024





Sacramento State color logo
California State University, Sacramento

University Advancement

6000 J Street, Sacramento Hall 162

Sacramento, CA 95819-6026

(916) 278-7043 | (916) 278-3966 fax

This publication is printed on
30% post-consumer recycled paper.
Please recycle. Thank you.

Troy Hart, Class of 2013.
Troy Hart has big
dreams to build big
things—like aircraft

Thanks to the
Alumni Association
Scholarship, he’s on
his way.

“Without my scholarship I might not have
been able to realize my potential. After I
graduate, I intend to put back in at least
what I received and hopefully more.”

—Troy Hart

Class of 2013

Junior, Mechanical Engineering

Recipient, multiple Sac State

Alumni Association Scholarships







Sacramento, CA

Sacramento State logo
California State University, Sacramento

Office of University Advancement

6000 J Street, Sacramento, CA 95819-6026




Sac State Cheerleaders
Other Event art graphic
Herky Hornet school mascot


Join your fellow Hornets in
swarming back to campus.


Celebrating the Class of 1962 and earlier,
11:30 a.m., Oct. 12, Alumni Center.


Food, fun, music and activities for the kids,
3-6 p.m., Oct. 13, Alumni Center parking area.


Hornet Football vs. Weber State, 6:05 p.m.,
Oct. 13, Hornet Stadium.


Nov. 1-10

Ten days of free concerts featuring the best of contemporary
American music, various locations.


Dec. 1 and 2

Join the Sacramento State choirs in their annual holiday performance,
Sacred Heart Church, 39th and J streets. Sac State Ticket Office
(916) 278-4323.


March 22, 2013

Celebrate “A Decade of Distinction with President Alexander and
Gloria Gonzalez,” 5:30 p.m., University Union Ballroom.

For more events visit