Digital Signs Guidelines and Policies
Public Affairs will manage digital messaging for exterior campus digital signs. Department administrators will be responsible for messages on television monitors and electronic or digital signs to interior campus buildings. These indoor and outdoor boards are a means of communicating important information.
Management of the signs will include responsibility for maintaining message submission guidelines and oversight, a list of currently-running messages and being the point of contact for any IRT issues, damage to the signs, and general questions from the campus community.
CORE REQUIRMENTS OF ALL CAMPUS DIGITAL SIGNAGE:
The digital signs on campus will provide the campus community with:
- Emergency messaging
- Information about campus events, activities and services.
Approval process for external signage messages
Public Affairs will review and approve or deny all exterior digital sign purchase, placement and message requests. Decisions should be made on the basis of compliance with the core requirements of campus electronic signage and content submission policy. The understanding is that messages should be limited to avoid digital “pollution.” All Public Affairs decisions are final.
Policy for Digital Signs on Campus
The digital signs on campus will provide the campus community emergency messaging and information about campus events, activities and services. Public Affairs will provide other University entities the opportunity to request posting of information that benefits Sacramento State students and the campus community on the campus digital signs at no cost.
Content Submission Policy
To be considered for posting on the exterior digital signs, submissions must meet the following criteria:
- Be in compliance with the University’s strategic messaging and goals
- Be of broad interest to the campus community
- Be campus-sponsored rather than campus-hosted
- Do not endorse a political issue or candidate
- Comply with established University logo and communication standards
- No commercial or other for-profit messages
- Trademark compliance
Priority will be given to:
- Campus emergency messages
- Events that have academic applications, such as college-based lectures, performances and exhibits as opposed to purely entertainment-based events
- Events that would benefit from audience generation, such as those where tickets are sold through the Sacramento State Ticket Office and offered by the volunteers of UNIQUE and ASI
- Events that support the campus strategic plan
For the existing digital signs/monitors in buildings, (or in new buildings such as the WELL, where investments in licensing and software have already been made) content will continue to be added and monitored by current sign managers using the criteria listed below.
Facility managers will be responsible for posting Emergency Notification System messages for any monitors or signs that are not integrated with ENS. Every effort is to be made, though, to integrate all digital signage with ENS.
To be considered for posting on the interior digital signs, submissions must meet the following criteria:
- Be focused on the specific activities and mission of the respective building or entity with oversight and use of digital sign(s)
- Be campus-sponsored rather than campus-hosted (with the exception of room signs which will list actual events taking place in that room)
- Not endorse political issues or candidates. No commercial or other for-profit messages
- Trademark compliance
When a candidate for political office comes to campus, neither the campus nor the hosting facility is taking a political position for or against a candidate. Their presence on campus is strictly educational and similar opportunities are to be offered to all candidates. Posting their event on an electronic sign board does not make the posting political.
Establishment of Future Signs
Any proposed additional exterior digital signs on campus must be approved by Public Affairs and the University president.
All new campus signage must integrate with the Emergency Notification System to ensure timely safety communication with the campus community.
Support for Developing Policy
Alexander Gonzalez, President
May 14, 2010