Natalie Kwong wrote "Production Techniques: Apple iPod Commercial " in
Communication Studies 100B: Critical Analysis of Messages. Her instructor, Virginia Kidd, asked students to "analyze a commercial, focusing on the production elements of the message and how these might influence viewers. The format involved four steps: to describe the message, then identify its components, then interpret the components to indicate their persuasive potential, then render a short evaluation of the message." Both Professor Kidd and the reviewer for Writing the University were impressed by Natalie's detailed and insightful analysis and her fluent writing style.
“Production Techniques: Apple iPod Commercial”
by Natalie Kwong
Instructor Cover Letter
Student Cover Letter