“Production Techniques: Apple iPod Commercial”
by Natalie Kwong

Natalie Kwong wrote "Production Techniques: Apple iPod Commercial " in Communication Studies 100B: Critical Analysis of Messages. Her instructor, Virginia Kidd, asked students to "analyze a commercial, focusing on the production  elements of the message and how these might influence viewers. The format involved four steps: to describe the message, then identify its components, then interpret the  components to indicate their persuasive potential, then render a short evaluation of the message." Both Professor Kidd and the reviewer for Writing the University were impressed by Natalie's detailed and insightful analysis and her fluent writing style.

Instructor Cover Letter

Student Cover Letter

Final draft